Tien Dang and Su Hyun Han, who are juniors attending Southern Methodist University in the Temerlin Advertising Institute, were selected to the 2015 Multicultural Advertising Intern Program (MAIP).
The 4A’s Multicultural Advertising Intern Program (MAIP) connects aspiring diverse entry- level advertising professionals with prestigious advertising agencies. Since its inception in 1973, MAIP offers multicultural students a unique paid, full-time summer internship at 4A’s participating agencies nationwide, combining real-world work experience, networking opportunities within the industry, and a valuable professional credential to better position themselves in the marketplace. Simultaneously, the program offers advertising agencies the opportunity to access top talent and strengthens the 4A’s efforts to enhance the workforce diversity of our industry.
Tien accepted a copywriting internship with Publicis Healthcare Communications Group in New York City while Su accepted an account management internship at McCann Erickson Detroit in Birmingham, Michigan.
Please join the Temerlin Advertising Institute in congratulating Tien and Su on their outstanding achievement.
This summer, I am working as a Brand Management Intern at The Richards Group. I work mainly on the H-E-B account, as well as the PODS account. I have a wide array of tasks that I manage for the team, including scheduling out of home jobs (by creating posting instructions, quantities worksheets, purchase orders and communicating with vendors), compiling media traffic (including TV, Radio, Digital, Hispanic, Digital Out of Home,and specialized markets), creating weekly Competitive Dailies to send to the client, researching and compiling competitive decks for the creative team and client, opening jobs and purchase orders, and scheduling internal meetings with the team as well as external meetings with the client. Throughout the internship, I also give two major presentations to my entire team, including the principal. I have learned so much through this internship and am excited to see what the last few weeks bring. I have been entrusted with important tasks and appreciate the hands on experience.
Interested in learning more about the internship experiences of TAI students? Click here, here and here.
On April 29, the Temerlin Advertising Institute, along with other SMU communication disciplines and the help of the Hegi Family Career Development Center of SMU, hosted a Job Fair. Almost 30 employers attended and many students secured interviews for internships and permanent positions. Thank you to all of the employers and the work of TAI faculty, staff and students for helping to make this a great event for everyone.
I am working for SMU Athletics as a marketing intern. I am currently completing a brand audit to assess the current state of the football and basketball programs and identify opportunities and areas for improvement. Later this spring, I will be conducting surveys and focus groups to explore current perceptions of ticket holders and members of the community. I am looking forward to assisting in the development of an integrated marketing plan to increase game day attendance and improve the overall fan experience. I am also working on a Master’s thesis that explores how consumers experience nostalgia on Instagram.
I am interning at the global headquarters of Mary Kay Cosmetics on the Global Corporate Integrated Brand Marketing Team in brand management. My responsibilities include: adoption analysis, quarterly coordination for the Look Book & Social Media, managing the global five year Product Launch Calendar, competitive monitoring & reporting, maintaining the Global Shade Line-Up for each of the markets, and campaign tracking. I love working at Mary Kay! I am so grateful to be part of such an amazing team and every day I am learning something new.
We are proud of all of our second year MA students and wish them the best of luck with the remainder of their internships! To learn more about the Graduate Program at the Temerlin Advertising Institute, click here.