TAI MA Global Immersion Experience – June 2015 in Hong Kong
After fall and spring courses in advertising, TAI first year MA in Advertising students are off to Hong Kong for the month of June. They take International Advertising, while having guest lectures on Chinese culture and advertising in Asia from professors in Hong Kong. They also undertake cultural tours and agency visits to learn about the advertising industry in Hong Kong as well as the greater Asian region.
During their first week, they have hiked at The Peak, enjoyed a traditional Dim Sum lunch, visited the Hong Kong History Museum and spent a few hours with MAXUS, a GroupM Company in Quarry Bay, Hong Kong. At MAXUS, the students learned the ins and outs of media in Hong Kong. They were fortunate enough to have an hour long presentation by Ms. Moon Cheng, Maxus’ Strategic Director. Stay tuned for more highlights from Hong Kong and their global immersion experience.
Congratulations to the MA in Advertising Graduating Class of 2015
TAI First-Year Graduate Students Present Campaign Proposal to Dude, Sweet Chocolate
As a final project for the Responsibility and Social Entrepreneurship (ADV 6372) class, two teams of Temerlin Advertising Institute graduate students— Legendary and AMP’D, under the supervision of Assistant Professor Sidharth Muralidharan—created advertising campaign proposals with a social responsibility focus for Dude, Sweet Chocolate (DSC). The primary emphases were to create awareness of the brand and its’ offerings of quality chocolates and to highlight how the brand is giving back to the community.
The presentations were judged by Chef Katherine Clapner (Co-founder & Co-owner), Emily Mize (Corporate and Wholesale Accounts), and Robert Keeler (Chief Operating Officer). Keeler was very impressed and pleased with both proposals saying “We were very surprised by their insights to our business and their creativity.”
For the group, ‘Legendary’, Chef Clapner goes on to mention “the wedding charity, the sampling truck, contacting SMU catering, the contest, and ad design. They were some really good ideas.” According to Clapner, AMP’D ‘got’ their primary target audience and “understood we are trying to create an experience for our customers when they come into our stores.”
Dr. Sid commented on the presentations, noting “I am really proud of both teams as they were able to effectively use advertising to strategically market the socially responsible initiatives of DSC but without making it come across as standoffish. Combining the ideas from both proposals can open up even more opportunities for the Dude, Sweet Chocolate brand.
Social responsibility is a cornerstone of the Temerlin Advertising Institute’s Masters in Advertising program. ADV 6372: Responsibility and Social Entrepreneurship is just one of several courses with a focus on social responsibility that students in the Institute’s MA in Advertising program are required to take. These courses, and the experiences gained through working with real clients, equip graduates to become leaders in the advertising industry by helping them recognize their responsibility to their brands, their consumers, their industry and their society.
Rachel Peng’s Thesis Defense
Erin Hedrick’s Thesis Defense
Read about an Executive Internship from our TAI Second Year MA Student, Morgan Baden
In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas based agency. Read Morgan’s story below.
Morgan Baden: TM Advertising
As an intern at TM Advertising, I have really been able to get my feet wet in the industry and be a part of a team that cares a lot about finding the “beautiful truth” for each brand we work with. Working on the Account Management team, I have been able to work on accounts like American Airlines Credit Union. For this client, I develop Creative Briefs, Assignment Sheets, and Change Notices for the TM creative department. This account has provided me with a lot of responsibility and has taught me a great deal about how different departments all come together to create these Direct Mail pieces.
I have also had the opportunity to work with the client Captain D’s Seafood Restaurant, where I developed food shoot plan books. Plus, I was able to attend the photo shoot to see how much hard work actually goes into just setting up a plate of seafood for TV and print!
TM has an awesome culture. It is not too small and not too big. There is a reason they were voted Ad Age’s best place to work in 2012 and 2014 and it is because they care more about what’s best for the client in the long run rather than just getting the job done.
I am so grateful to have the opportunity to work with great clients and even better people!
Check back soon for updates from other students and their MA in Advertising Executive Internships!
Read about Kirk Dunlap’s Executive Internship
In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas agency. Read Kirks’s story below.
Kirk Dunlap: The Marketing Arm
At The Marketing Arm, I’ve had the opportunity to be part of the Frito-Lay marketing team for the Lay’s Do Us A Flavor Campaign, doing data analysis on millions of flavor inspirations submitted from all across the USA. I’ve also had the opportunity to arrange promotional partnerships with global brands for the upcoming summer campaign.
Check back soon for updates from other students and their MA in Advertising Executive Internships!
Read all about Rachel Peng’s Executive Internship
In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas agency. Read Rachel’s story below!
Rachel Peng: Canonball
I started my journey with Canonball at the beginning of January. I’m currently working as a social media intern where I create and manage content on clients’ social media platforms. My clients include Bolo Italian Grill, Preston Hollow Village Dallas, Christian Brothers Automotive, and Canonball (Yes, Canonball takes its own brand very seriously too). My daily work involves creative writing, research, social listening, analytics, and brand strategy. Canonball also provides interns with free access to Hubspot certificate trainings and Google Analytics. Moving forward, I’ll further sharpen my skills as a social media strategist to help clients win loyal follows and grow measurable business results.
Check back soon for updates from other students and their MA in Advertising Executive Internships!
Read about an Executive Internship from our TAI Second Year MA Student, David Drown
In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas agency. Read David’s story below!
David Drown – Slingshot
Right now I’m working over at Slingshot as a copywriting intern — or as they call it, a Slingtern. My days have been pretty busy lately, but in that good “I enjoy the challenge” kind of way. I’ve been able to hop around a lot and try my hand at writing for many different accounts. Some of the accounts that I work more frequently on include Texas Tourism, Taco Bueno, American Home Shield, and Lexol Leather Cleaner. I even recently got the chance to work on location and hand model for a few upcoming Lexol spots. It’s been a great place to work so far, and the people are very in tune with one another — it’s like a big, comfortable family where you’re taught to never take yourself too seriously. I look forward to each day because I know there’s a good chance I’ll learn something entirely new about the advertising business or even myself.
Check back soon for updates from other students and their MA in Advertising Executive Internships!