CNN’s Jake Trapper paired up with Bernie Sanders to cover an assortment of topics, many of which Sanders felt are not adequately covered on CNN. Some of his notable and long-time favorites include gun control, DACA, and the 1 percent. All seemed to leave with a more patriotic taste in their mouth.
Whether Democrat or a Republican, Sanders had a message for all of us. Americans should love and respect each other. In strength we are united, but divided we are weak. Every question resulted in strong messages of unity and love.
Both democrats and republicans made their presence known verbally at one point or another, but there seemed to be no disagreement on Sanders’ message of unity and collaboration.
This talk was drastically different from what I had expected to see at a technology conference, and could not have been a better start to my experience.
The Richards Group’sChris Ferrel’s “I’ve Got No Screens: Internet’s Screenless Future” was a stark difference in content and tone. Marketing to a #screenlessfuture was educational and entertaining. Current advertising practices are built around the importance of screens in consumers’ lives, but Ferrel warns that the future will contain less and less interaction with screens and will instead rely on voice interactions (i.e. Alexa, Google Home, and Siri).
Unlike the Sanders’ session, Ferrel was filled with humor. The insertions of funny content were welcome. “OK Goo-Goo” showed a video of an 85 year old woman with a thick Italian accent interacting with her Google digital voice assistant. Important to advertisers, Ferrel predicts the rise of the screenless future.
Ferrel’s session was more of what I expected to see at SXSW. It related directly to things we have learned in the Temerlin Advertising Institute, but presented a new aspect to new-age advertising that I had not thought of before.
The different sessions speak to the diverse topics SXSW covers, and the amazing opportunity we have to make the SXSW experience our own. The ability to customize our adventure at SXSW has been incredible. The variety in sessions offered makes the SXSW experience one that attendees can personalize. While we all have the underlying commonality of being Temerlin students, we can cater our experience to our specific specialization and interests. People from all over the world who are in such different professions all come together to attend SXSW, and we are so lucky to be able to be a part of it.
I have been to South by Southwest before, but never with an Interactive badge and my first day was really fun and interesting!” said Maloree Malone, TAI Graduate Student.
I am very interested in fashion and the business side of it, but I was always disappointed, because I never seemed to find any fashion sessions. It was great seeing all the different topics this year. Yesterday, I went to 3 sessions, and I got something out of them all.
Dalya Romaner, TAI Accelerated MA program student expressed, “SXSW perfectly encapsulates a conference experience. I started the first day with a schedule for every session I would attend, plus a few social and networking events. Everything was laid out perfectly in the SXSW app and I was ready to go.”
However, that plan went out the window and instead we followed Sandi Edgar, TAI Marketing Coordinator, into a session about Techfugees, a company dedicated to changing the refugee narrative using technology. Bernie Sanders was the next speaker and we wanted to get good seats, but we were hooked by the end of the talk.
A Rotten Tomatoes Film Debate was a hilarious, totally silly show with film critics debating film fans. So over the course of one hour, I went from discussing DACA and political engagement to hearing things like, “La La Land was more basic than a Pumpkin Spice Latte.”
While I wish I had gone to some of my sessions like “Anatomy of a Trend” and “Sustaining Brands” for the future,” these sessions were both educational and offered a nice glimpse into how every brand works to keep themselves current and innovative to a broad audience.
The days are long at SXSW and more opportunities revealed themselves. Dayla found a a panel discussing the future of women in tech, went on part of a bar crawl, and had Shabbat dinner (traditional Jewish Sabbath dinner held every Friday night) with fellow Jews attending SXSW.
None of this was laid out in an original schedule. Dalya didn’t attend a single pre-planned session, yet it was an amazing day. Maloree agrees, “I had a few sessions planned and thought I would strictly follow it, but I’ve learned that you have to sometimes play it by ear, because I hadn’t planned on going to the Rotten Tomatoes session, yet it was the most fun.” Dalya concurs, “That’s the beauty of SXSW – you can go with the flow and find yourself learning more and meeting cooler people than you ever would have if you had your head in your phone, walking along the set path all day.”
Courtesy of our fearless leader, Dr. Edwards, we started our day off at the historic Austin landmark, Jo’s coffee shop, home of the famous “I love you so much” mural. Naturally,
Dr. Edwards was unaware that he took us to a social media hotspot, but no worries he still looked fantastic posing in-front of it (in Jess’ glasses).
Following this, we grabbed our orange interactive passes (no line, thank goodness) and headed straight downtown. We wandered the city unable to decipher what was a an official part of the SXSW and what was a part of the city. We navigated to streets attempting to reach a panel on “Data Driven Fan Engagement” at the JW Marriott dodging an army of individuals dressed in silver robot apparel screaming about technology. On our way to the second panel, we stumbled into a digital make-up haven, where we virtually applied various looks and hairstyles in real-time. While using the YouCamMakeup app, one of us learned that applying the top Maybelline look did in fact transform her into her mother (see evidence below).
While waiting for a panel on “Sustainability in Branding,” we took a quick Kendra Scott Coffee Break and Picture Frame photoshoot. After the panel exemplifying how sustainable business is smart business, we headed to the Mercedes feature at Palm Park and met a pink gorilla getting handcuffed. The gorilla gave us some some koozies and a free lift ride, so we guess that makes it okay.
As we entered Palm Park, we were engulfed into a german, futuristic world, featuring a cutting-edge Mercedes at every corner. We don’t know where this new SXSW world may take us, you’ll just have to see for yourself.
Saturday August 27, TAI hosted a barbeque welcoming new students to the graduate program. Graduate Program Coordinator and Professor Peter Noble opened up his home to host invited faculty, staff, and students.
“TAI’s Annual Graduate Student Cookout was an opportunity to get our grad students and faculty/staff together for social, non-academic purposes,” Professor Noble said. “Getting to know more about each other outside of the classroom was an important goal. Great food, bright conversations, and shared discoveries of interests allowed everyone to feel a part of the TAI family.”
The event provided students with a wonderful chance to meet and bond with each other, as well as their professors and the head of their program. Graduate student Coral Pisek really valued the opportunity to get better acquainted with the program and its members.
“My experience at this year’s TAI Grad Student BBQ was very enjoyable and informative,” Pisek said. “Everywhere I go, I try to gain and learn as much as I can. Once I spotted the familiar faces from the first week of classes, I immediately began talking with them about how the past week went, how I thought I’d be the youngest one, and how the classes so far sounded interesting. I got to meet and discuss the future of advertising with Professor Edwards and meet Dalya, a really cool undergraduate student that’s combining her BA and MA in advertising. I had the opportunity to sit down and eat my juicy hamburger with Professors Kim and Edwards [and discuss] what got them interested in advertising in the first place. We also debated the ways advertising is not dead. I later discussed my future advertising aspirations with Professors La Ferle and Noble. It was very important to me to see how they can guide me to work on my passion in the future. The BBQ was an interesting opportunity to talk personally with many intellectuals in one house. I am very glad I went. I left the BBQ full, eager and hopeful for the future.”
TAI is always looking for opportunities to enhance our students’ experiences, and we can’t wait to host more events like this!
It’s been a wonderful year here at Temerlin Advertising Institute. With so many creative, industry, and SMU awards earned by our students, we could not be prouder. Along with external awards, we’ve recognized some of our students who go above and beyond what is required of them. Below are all the awards, external and internal, earned by our students during the 2016-2017 academic year.
4A’s Multicultural Advertising Internship Program (MAIP) – Idara Akpan
AAF’s Most Promising Multicultural Student – Marisol Moran-Sendra & Sofia Rosell
AAF American Advertising Awards (ADDYs) – Helen Rieger, Jackson Foley, Liz Martinelli, Morgan Hoff, Samantha Butz, Tiffan Giraudon
AAF Stickell Internship – Alex Gurasich
Advertising Education Foundation of Houston Scholarship – Matthew Smyth, Gyeryeong Kim
Alliance for Women in Media (AWM) Dallas Irene Runnels-Paula McStay Scholarship – Rita De Obarrio
DFW Interactive Marketing Association Scholarship – Rita De Obarrio
DSVC National Show Best Print Advertising Campaign & Best Copy – Morgan Hoff & Tanner Thompson
SMU Mortar Board Top 10 Sophomore – Jolie Guz
Engaged Learning Project – Samantha Butz
Hunt Scholar – Jessica Giraudon
TAI Student Marshal at Graduation – Paige Brown
TAI Undergraduate Reader at Graduation – Tanner Thompson
TAI Anchor Award – Julia Christen, Kelsi Jiang
TAI Donald John Carty Leadership Award – Jessica Giraudon
Face of TAI Award – Marisol Moran-Sendra, Tanner Thompson
TAI Optimizer Award – Helen Rieger
TAI Outstanding Academic Achievement in Creative – Helen Rieger
TAI Outstand Academic Achievement in Digital – Paige Brown
TAI Outstanding Academic Achievement in Strategic Brand Management – Marison Moran-Sendra
TAI Outstanding Graduate Student – Lauren Lombardo
TAI Resilience Award – Laura Walsh
TAI Responsibility Award – Idara Akpan, Rachel Kainer
TAI Service Award – Ryan Blitzer
TAI Team Player Award – Matthew Smyth
Alpha Delta Sigma – Amy Cooley, Bari Kesner, Gifford Mellick, Greyeong Kim, Helen Rieger, Jessica Giraudon, Joanna Fennessey, Julia Christen, Laura Walsh, London Mercer, Marisol Moran-Sendra, Matthew Smyth, Nicholas McCall, Paige Brown, Rachel Kainer, Tiffany Giraudon
This Spring Break, TAI students and faculty went to South by Southwest (SXSW) to attend the SXSW Conference, which included sessions on Brands & Marketing, Design, Development & Code, Experiential Storytelling, VR/AR and the Intelligent Future.
Students attending enrolled in a course, got a student discount and will be receiving 3 hours of pass/fail credit for the experience. The speakers and sessions at the SXSW Conference explore the newest trends and what’s next in entertainment, culture, and technology.
“The most relevant thing I learned was to create interesting content,” TAI graduate student Peyton Meersman said. “I think every session mentioned that content has to be original, creative, and interesting in order for it to be successful.”
While SXSW offers a wide variety of session topics, students attending found the sessions diverse and fascinating. A big topic discussed in many sessions was virtual reality and artificial intelligence.
“AI was a big theme at SXSW,” SMU student Katherine Scarpulla said. “I felt the most reasonable and crucial point I was presented was the healthy equation of AI. Chris White of Microsoft Digital Crimes Unit argued during his Lighting Up The Dark Web session that in order to solve our human created social problems, we must incorporate a healthy mix of data, AI and human interaction. He also stressed the importance of data literacy and the beneficence of data narrative to better illustrate social problems.”
Along with the SXSW experience, TAI students got to shadow members of Agency Entourage, a Dallas-based creative digital agency, during sessions and attend a Boat Party hosted by the agency.
“The Agency Entourage boat party was a lovely experience,” Scarpulla said. “This experience enabled SMU Temerlin students to network with members of Agency Entourage as well as other professionals attending SXSW. I personally had to opportunity to talk with Austin, an AE member, who I had attended a session with earlier that day. I appreciated the occasion to discuss my experiences and thoughts about SXSW Interactive with advertising professionals and hear their thoughts and comments. It enabled me to view the information I gained during sessions from multiple viewpoints and understand its application to fields/industries other than mine.”
This was the first year that students could attend SXSW through TAI while receiving course credit. Many students were excited about the opportunity and greatly enjoyed their time spent in Austin.
“My SXSW Interactive experience was absolutely amazing,” Scarpulla said. “I cannot imagine not having attended this event because of the knowledge and relationships I gained as a result. I would encourage other Temerlin Students to apply for the course as it is an opportunity to apply your academics to real-time experiences.”
All students want to have a unique internship experience that they can brag about and proudly place on their resumes. An internship that sets you apart and is out of the ordinary. This semester, TAI graduate student Lauren Lombardo is doing just that while completing her Executive Internship at the Dallas Zoo.
Lombardo is working one of few indoor jobs at the zoo as the Communications and Marketing Intern. Her job responsibilities include writing editorial content, writing features for the blog, and participating in social media efforts.
“I’ve learned a lot about taking on different voices and writing for different audiences,” Lombardo said. “I create content for a variety of outlets at the Zoo, and each one needs to be tailored specifically for that outlet. I’ve also learned to be a better interviewer. A lot of the content I write is dependent on what I can get out of people, and my supervisors have shown me how to ask more robust questions in order to dig a little deeper.”
While this internship shares similar responsibilities to that of many other marketing internships, Lombardo’s position at the Dallas Zoo offers her unique experience working for a very different type of brand than typically taught in advertising courses.
“A typical day at the Zoo is probably a little different than most of other internships,” Lombardo said. “Usually, I come in to the administration office and check e-mail, respond to inquiries, and catch up with my supervisors as they’ll often assign me special projects to work on. I might write a blog post, which involves calling and interviewing a keeper or possibly going to an event. I usually try to draft an engaging social media post to go along with a blog. Every Zoo employee has a radio, so we’ll often receive radio calls about important events, like an elephant introduction, and head over to watch it during the workday. Other times, there might be a behind the scenes tour for interns that I’ll go to. I like to eat my lunch by the Sumatran Tigers or on Cat Green by the native Texas cats and walk around the Zoo. I usually finish up my day by working on the member newsletter, which means I have to contact the different Zoo departments to get the latest scoop on what they’re doing. Overall, a typical day is full of lots of writing and animals!”
Lombardo’s love for animals and conservation has made her experiences at the Zoo incredibly special for her. Since she gets to spend a lot of time around the Zoo, she has seen several special events and exciting moments.
“My favorite moment from the internship has been attending the Zoo’s Cheetah Encounter,” Lombardo said. “As an intern, I was allowed to watch the Encounter from a VIP viewing area, so I was up close and personal for the whole experience. Winspear, the Zoo’s cheetah, took off running from one end of the exhibit to the other, and it was so amazing to see this athletic animal in action. I could even hear him purr at one point! Winspear also has a canine friend named Amani, who helps keep him calm [because] cheetahs are naturally nervous animals. The keepers took the time to talk with me about cheetah conservation and tell me more about the relationship between Winspear and Amani. Conservation is extremely important to me, especially when it comes to big cats (big cats are my favorite animals), so this was an extremely insightful and fun event. I often attend events like this and write blogs or social media posts about the experience.”
Lombardo got her undergraduate degrees in English and Geography from the University of Texas, and is now getting her Masters in Advertising from SMU. Her internship with Dallas Zoo provides her a perfect opportunity to combine her interests.
“The internship speaks to my two very specific areas of interest – writing and conservation,” Lombardo said. “My [undergraduate] Geography coursework specifically focused on sustainability. I never thought I would find an internship that incorporated these interests so well, but it’s made my time at the Zoo even more special and invaluable in terms of experience.”
In the future Lombardo hopes to work in the field of advertising and marketing as a professional copywriter.
“I would like to work for a either a non-profit or an agency that specializes in non-profit advertising and marketing,” Lombardo said. “My internship at the Zoo has provided me with direct experience in crafting copy for a non-profit and appealing to the members/donors that support the 501(c) community. I would also specifically like to work on campaigns that revolve around conservation and social responsibility, which is a major area of focus in the content I produce for the Zoo.”
In her last two years at SMU, TAI student Mae Murrell has interned with three different advertising agencies. Through these experiences she has learned the ins and outs of what agency life is like, including culture, work pace, and the responsibilities of different positions.
Currently, Murrell is working at Johnson & Sekin as their account service intern. She is the only intern at the agency right now, so she has gotten to experience working with many different departments.
“When other departments need a helping hand, I’m there to help!” Murrell said. “So far, I’ve created two months’ worth of social calendars for three clients, scheduled and posted posts to all social media platforms, helped in the development of new brand positioning, creating recap decks for the client that include their analytics data, and pitched ideas for client newsletters. Recently, I’ve been dipping my toes in web development and coding.”
Working at a smaller agency, she has gotten to experience the unique culture that comes along with it.
“So far, I have loved the energy of Johnson & Sekin!” Murrell said. “Working in a small agency is so different than a large agency because you get to know everyone on a much deeper level. There may be less people but there certainly is more personality! Everyone in the office is more than just colleagues, they’re friends. From Halloween pranks to happy hours to ‘mystery jelly bean games,’ Johnson & Sekin employees know how to have fun at work.”
All of her internships have helped Murrell realize what facet of advertising she wants to start a career in once she graduates, which is account service.
“Account service did not fall directly into my lap,” Murrell said. “It took some digging to determine that this is what I wanted to do with my life. I started my internship journey in non-profit, moved to project management, and then did media and account service internships simultaneously at Moroch. There I learned that account service was the right place for me. This internship in account service has solidified that I’m on the right career path!”
This past summer, Murrell worked at Moroch Partners here in Dallas. At Moroch she worked as both an account service intern and a media intern, working on clients like Dickies, Wilsonart, McDonald’s and Six Flags.
“At Moroch, I gained a ton of experience about account service,” Murrell said. “I was thrown straight in to working directly with clients and interacting with them regularly. This was the internship that truly taught me the art of how to work in account service. It does not just take organization skills. It’s a mix of every job: creative, technical, analytical and strategic. It’s necessary to have excellent communication and organization but also understand everyone’s role in the agency so that the campaign process can be carried out effectively and efficiently.”
While Moroch helped her discover her passion for account service, Murrell also had an incredible experience interning with Spill Agency in Paris, France. At Spill, she was a project management intern working with clients like Hermes, Chanel, and Memo Paris.
“[Spill] is an agency for luxury brand clients and focused more on the digital side of advertising. I learned how to get work, get it done efficiently, and make myself useful so that my supervisor’s jobs were made easier. In addition, I did the social media for Hermès, which was really fun! I helped with the new website launch of Chanel and Memo which was a lot of work but extremely rewarding.”
Working in a foreign country, Murrell had to adjust to the differences not only of living in a completely different country but also in the workplace. As the only American working at the agency, she easily noticed that the work environment was very different than that of an American agency.
“One of the [biggest] differences was the pace of the agency in France,” Murrell said. “In America, the norm is to be consumed by work and be busy all the time. In France, they are leisurely about their work and put socializing first. I would go in to the office at 10am and be the first one there! That said, some days I would leave at 9pm and my colleagues would still be working away. The hours are, for the most part, shorter and end once they leave the office. There is no working at home or out of the office. Work stays at work.”
While her time in Paris was an irreplaceable experience for Murrell, it was unforgettable in more than one way. Completing her internship during the fall of 2015, Murrell found herself in Paris during the time of devastating terrorist attacks. Although she could have chosen to leave Paris after the attacks, Murrell stayed feeling it was her duty to help during the city’s time of need.
“Being in Paris during the attacks was a terrifying experience,” Murrell said. “Not just in the sense that I was scared for my safety but also in the sense that I was seeing the destruction of terrorism right before my eyes. After the attacks, people were like ghosts that wandered the streets of Paris. Each person’s eyes filled with sorrow, sadness, and most of all emptiness. Paris was no longer upbeat and exploding with love; the people lulled through the streets. Everyone had a broken heart: from the crying strangers on the streets to my coworkers mourning their friends, everyone was hurting. There were ‘what ifs’ running through everyone’s minds, and thoughts of how easily it could have been us. From it all, there were bonds that were being created among the people of Paris. Everyone was mourning and came together as a strong, united city.”
Although not every moment of her time abroad was as she had imagined, Murrell still regards her internship in Paris as her favorite thus far.
“Getting to work in Paris was a dream come true! I have always wanted to spend some time in Paris, and getting some advertising experience under my belt at the same time was the icing on the cake. Who knows, maybe I could end up there again someday!”
Last week, both undergraduate and graduate students from TAI participated in multiple networking events making connections with companies across DFW.
Tuesday evening, TAI graduate students went to Ad2Dallas’ Speed Career Connections event. The event had professionals from numerous agencies, including The Company of Others, Inspire Agency, The Richards Group, ReedMitchell, SocialCentiv, TM Advertising and Resolution Media. The Creative Circle also helped attendants by reviewing resumes and providing career guidance.
“I really enjoyed the Ad2Dallas event because it was a fun and casual way to meet working industry professionals,” TAI graduate student Lauren Lombardo said. “They offered some very insightful advice about entering the advertising job market, and it was interesting to hear different perspectives within the industry. It also helped me work on my social skills, and I feel confident now walking up to people and starting a conversation. The Creative Circle even had a resume reviewing station where they offered critiques, which was quite helpful. Overall, it was a great opportunity to network with potential mentors or employers, and I had a wonderful time.”
Thursday afternoon, TAI undergraduate and graduate students attended a Communications Networking Event, jointly hosted by the SMU Hegi Family Career Development Center, TAI, the SMU Chapters of PRSSA and AAF (Ad Club). The event included employers such as Brunswick Group, D Magazine, Omni Hotels & Resorts, Southwest Airlines, The Infinite Agency, TracyLocke Advertising Agency, Weber Shandwick, and more. This event offered students the opportunity to meet industry professionals and make valuable connections for the future.
“The SMU Communications Networking Event was a great experience for me and my fellow peers,” TAI undergraduate student Monica Gonzalez Glenn said. “We got the opportunity to meet some amazing employers from a variety of fields and industries here in Dallas. The employers were very excited to meet us and enthusiastically responded to every question we had. Based on my post-event experience, recruiters have been extremely open to shadowing requests, internship interviews, and willingness to network more.”
A similar career and networking event will take place in the spring on Wednesday, March 1 from 3-5pm in the Hughes-Trigg ballroom. The Temerlin Advertising Institute loves to partner with local Dallas and SMU organizations to provide opportunities for our students to make connections and further their advertising careers.
As a final project for the Responsibility and Social Entrepreneurship (ADV 6372) class, two teams of Temerlin Advertising Institute graduate students—KCB Group and MiNK, under the supervision of Assistant Professor Sidharth Muralidharan—created advertising campaign proposals for the non-profit organization, REACH, whose sole mission is to “provide services for people with disabilities so that they are able to lead self-directed lives and to educate the general public about disability-related topics in order to promote a barrier free community.” By targeting a primarily young demographic in the DFW metroplex, the major emphasis of the campaign was to create awareness of the various services offered by REACH.
On behalf of the client, the presentations were graced by several distinguished TAI faculty and staff, namely, Peter Noble, Anna Kim, John Hall, Alan Lidji, Amy Dahmann, and Cheryl Mendenhall. They provided invaluable advice to the students, ranging from presentation style to strategic ideas. Dr. Sid commented on the presentations, noting, “I am really proud of both teams as this was a challenging task considering the limited resources and budget, however, the students worked hard on the research and were able to extract some great ideas from the findings. I have no doubt that they can be implemented by REACH in the future.”
Social responsibility is a cornerstone of the Temerlin Advertising Institute’s Masters in Advertising program. ADV 6372: Responsibility and Social Entrepreneurship is just one of several courses with a focus on social responsibility that students in the Institute’s MA in Advertising program are able to take. These courses, and the experiences gained through working with real clients, equip graduates to become leaders in the advertising industry by helping them recognize their responsibility to their brands, their consumers, their industry and their society.