TAI Graduate Student Lauren Lombardo Interning with Dallas Zoo

All students want to have a unique internship experience that they can brag about and proudly place on their resumes. An internship that sets you apart and is out of the ordinary. This semester, TAI graduate student Lauren Lombardo is doing just that while completing her Executive Internship at the Dallas Zoo.

Lombardo inside the Dallas Zoo.

Lombardo is working one of few indoor jobs at the zoo as the Communications and Marketing Intern. Her job responsibilities include writing editorial content, writing features for the blog, and participating in social media efforts.

“I’ve learned a lot about taking on different voices and writing for different audiences,” Lombardo said. “I create content for a variety of outlets at the Zoo, and each one needs to be tailored specifically for that outlet. I’ve also learned to be a better interviewer. A lot of the content I write is dependent on what I can get out of people, and my supervisors have shown me how to ask more robust questions in order to dig a little deeper.”

While this internship shares similar responsibilities to that of many other marketing internships, Lombardo’s position at the Dallas Zoo offers her unique experience working for a very different type of brand than typically taught in advertising courses.

“A typical day at the Zoo is probably a little different than most of other internships,” Lombardo said. “Usually, I come in to the administration office and check e-mail, respond to inquiries, and catch up with my supervisors as they’ll often assign me special projects to work on. I might write a blog post, which involves calling and interviewing a keeper or possibly going to an event. I usually try to draft an engaging social media post to go along with a blog. Every Zoo employee has a radio, so we’ll often receive radio calls about important events, like an elephant introduction, and head over to watch it during the workday. Other times, there might be a behind the scenes tour for interns that I’ll go to. I like to eat my lunch by the Sumatran Tigers or on Cat Green by the native Texas cats and walk around the Zoo. I usually finish up my day by working on the member newsletter, which means I have to contact the different Zoo departments to get the latest scoop on what they’re doing. Overall, a typical day is full of lots of writing and animals!”

Sumatran Tiger in the Dallas Zoo.

Lombardo’s love for animals and conservation has made her experiences at the Zoo incredibly special for her. Since she gets to spend a lot of time around the Zoo, she has seen several special events and exciting moments.

“My favorite moment from the internship has been attending the Zoo’s Cheetah Encounter,” Lombardo said. “As an intern, I was allowed to watch the Encounter from a VIP viewing area, so I was up close and personal for the whole experience. Winspear, the Zoo’s cheetah, took off running from one end of the exhibit to the other, and it was so amazing to see this athletic animal in action. I could even hear him purr at one point! Winspear also has a canine friend named Amani, who helps keep him calm [because] cheetahs are naturally nervous animals. The keepers took the time to talk with me about cheetah conservation and tell me more about the relationship between Winspear and Amani. Conservation is extremely important to me, especially when it comes to big cats (big cats are my favorite animals), so this was an extremely insightful and fun event. I often attend events like this and write blogs or social media posts about the experience.”

Lombardo got her undergraduate degrees in English and Geography from the University of Texas, and is now getting her Masters in Advertising from SMU. Her internship with Dallas Zoo provides her a perfect opportunity to combine her interests.

“The internship speaks to my two very specific areas of interest – writing and conservation,” Lombardo said. “My [undergraduate] Geography coursework specifically focused on sustainability. I never thought I would find an internship that incorporated these interests so well, but it’s made my time at the Zoo even more special and invaluable in terms of experience.”

In the future Lombardo hopes to work in the field of advertising and marketing as a professional copywriter.

“I would like to work for a either a non-profit or an agency that specializes in non-profit advertising and marketing,” Lombardo said. “My internship at the Zoo has provided me with direct experience in crafting copy for a non-profit and appealing to the members/donors that support the 501(c) community. I would also specifically like to work on campaigns that revolve around conservation and social responsibility, which is a major area of focus in the content I produce for the Zoo.”

TAI Students Attend Dallas Networking Events

Last week, both undergraduate and graduate students from TAI participated in multiple networking events making connections with companies across DFW.

Tuesday evening, TAI graduate students went to Ad2Dallas’ Speed Career Connections event. The event had professionals from numerous agencies, including The Company of Others, Inspire Agency, The Richards Group, ReedMitchell, SocialCentiv, TM Advertising and Resolution Media. The Creative Circle also helped attendants by reviewing resumes and providing career guidance.

Attendants at the Ad2Dallas Networking Event Photo credit: Ad2Dallas
Attendants at the Ad2Dallas Networking Event
Photo credit: Ad2Dallas

“I really enjoyed the Ad2Dallas event because it was a fun and casual way to meet working industry professionals,” TAI graduate student Lauren Lombardo said. “They offered some very insightful advice about entering the advertising job market, and it was interesting to hear different perspectives within the industry. It also helped me work on my social skills, and I feel confident now walking up to people and starting a conversation. The Creative Circle even had a resume reviewing station where they offered critiques, which was quite helpful. Overall, it was a great opportunity to network with potential mentors or employers, and I had a wonderful time.”

Thursday afternoon, TAI undergraduate and graduate students attended a Communications Networking Event, jointly hosted by the SMU Hegi Family Career Development Center, TAI, the SMU Chapters of PRSSA and AAF (Ad Club). The event included employers such as Brunswick Group, D Magazine, Omni Hotels & Resorts, Southwest Airlines, The Infinite Agency, TracyLocke Advertising Agency, Weber Shandwick, and more. This event offered students the opportunity to meet industry professionals and make valuable connections for the future.

“The SMU Communications Networking Event was a great experience for me and my fellow peers,” TAI undergraduate student Monica Gonzalez Glenn said. “We got the opportunity to meet some amazing employers from a variety of fields and industries here in Dallas. The employers were very excited to meet us and enthusiastically responded to every question we had. Based on my post-event experience, recruiters have been extremely open to shadowing requests, internship interviews, and willingness to network more.”

A similar career and networking event will take place in the spring on Wednesday, March 1 from 3-5pm in the Hughes-Trigg ballroom. The Temerlin Advertising Institute loves to partner with local Dallas and SMU organizations to provide opportunities for our students to make connections and further their advertising careers.

TAI First-Year MA in Advertising Students Present Campaign Proposals to REACH

MiNK Group
MiNK Group

As a final project for the Responsibility and Social Entrepreneurship (ADV 6372) class, two teams of Temerlin Advertising Institute graduate students—KCB Group and MiNK, under the supervision of Assistant Professor Sidharth Muralidharan—created advertising campaign proposals for the non-profit organization, REACH, whose sole mission is to “provide services for people with disabilities so that they are able to lead self-directed lives and to educate the general public about disability-related topics in order to promote a barrier free community.” By targeting a primarily young demographic in the DFW metroplex, the major emphasis of the campaign was to create awareness of the various services offered by REACH.

KCB Group
KCB Group

On behalf of the client, the presentations were graced by several distinguished TAI faculty and staff, namely, Peter Noble, Anna Kim, John Hall, Alan Lidji, Amy Dahmann, and Cheryl Mendenhall. They provided invaluable advice to the students, ranging from presentation style to strategic ideas. Dr. Sid commented on the presentations, noting, “I am really proud of both teams as this was a challenging task considering the limited resources and budget, however, the students worked hard on the research and were able to extract some great ideas from the findings. I have no doubt that they can be implemented by REACH in the future.”

Social responsibility is a cornerstone of the Temerlin Advertising Institute’s Masters in Advertising program. ADV 6372: Responsibility and Social Entrepreneurship is just one of several courses with a focus on social responsibility that students in the Institute’s MA in Advertising program are able to take. These courses, and the experiences gained through working with real clients, equip graduates to become leaders in the advertising industry by helping them recognize their responsibility to their brands, their consumers, their industry and their society.

MA in Advertising Class of 2016 at Graduation

CONGRATULATIONS INSTITUTE GRADUATE STUDENTS!!

We want to wish success to our graduating students as the class of 2016 move forward into their professional careers. Each one has grown and excelled over the past two years in the program.

2016 MA Graduation Photo
From left: Preston Barrett, Erica Chiarello, Colleen O’Brien, Yiyang April Yu, Diana Herrera, Jingxue Snow Wang, and Jing Jin. Marin Berardi (not pictured). Faculty: Steven Edwards, Sid Muralidharan, Cheryl Mendenhall, Amy Dahmann, Carrie La Ferle, Anna Kim, and Hye Jin Yoon.

New knowledge has been acquired from persuasion theories and research to strategic brand management and ROI metrics. Portfolios have been developed and perfected as well as understanding the importance of responsibility in advertising and the positive impact this can have on a brand’s bottom line.

Cultural sensitives and personal growth have been gained during a month of learning in Hong Kong. Students visited several advertising agencies and cultural sites enriching their understanding of international advertising and particularly that occurring in the Asian region.

As these exceptional graduating MA in Advertising students head out from their semester long Executive Internships, many are continuing to work for the same companies from The Richards Group and TM Advertising to Mary Kay, Commerce House to Swimming Duck.

We are super proud of all of you and are excited to see you continue to excel as you enter into the next chapter of your story.

While you move on from the campus and the TAI physical location, you are always a part of the TAI family and we know you will go out and make us all proud.

Best wishes and congratulations to all!

The Temerlin Advertising Institute!
Better Advertising. Better World.

Interested in graduate classes? Check out our new 1 year program and part-time certificate program.

TAI MA in Advertising Student Defends Advanced Research Project

Marin%20preparing%20to%20present-May%204%2716Congratulations to Marin Berardi, MA in Advertising student!

Marin Berardi, a second year MA student in the Temerlin Advertising Institute’s Strategic Brand Management track, has successfully defended her Advanced Research Project. Marin’s research was titled, “Gender Targeting in NFL Sunday Night Football Commercials: A Content Analysis.” According to the chair of Marin’s committee, Dr. Carrie La Ferle, “The committee was delighted with the work undertaken and even more intrigued by Marin’s findings. There are several avenues for future research and many practical implications for advertisers.”

Marin and seven other second year MA in Advertising students will receive their degrees on Saturday, May 14 at the Meadows School of the Arts Diploma Ceremony.

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Executive Internships 2016: Marin Berardi

In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas agency. Read Marin’s story below:

Marin Berardi: TM Advertising

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Instead of writing a few paragraphs about what I’ve been up to at my internship this semester, I wanted to explain what a day in the life of a TM Account Management Intern is really like. Since TM is located in the same building as the WFAA News Channel 8, just in front of American Airlines Center, I am usually greeted every morning by something unexpected as I walk up the Victory Plaza stairs to 3030 Olive St. Some days it’s the Dallas Stars mascot getting fans hyped for a game and some days there are five dogs being filmed in hopes of getting adopted. Once I make my way to the fourth floor and get to my desk, I check my calendar to get ready for any meetings I have that day. If it’s a Tuesday, I will be attending weekly status conference calls between the agency and the client, such as American Airlines Credit Union or Captain D’s, so we can recap the current status of all projects and also go over the next steps for both the client and agency teams.

At any given time, each client has multiple projects in the works, which require our account management team to ensure creative briefs are executed on time and feedback is provided from the client so the creative team can craft their revisions until both teams are satisfied with the piece. Once a project has gone through multiple rounds of revisions and has been approved by each person involved internally (account manager, project manager, art director, print producer, and proof reader), we schedule a mechanical release meeting that ensures everything is double-checked and is ready to be printed.

While these day-to-day tasks consume most of my day, I have also been given the opportunity to sit in on media meetings, food photo shoots, agency training sessions, and have been introduced to the very complex world of T&R (talent and residuals). My internship at TM has not only been immensely helpful in putting what I have learned in the classroom to use, but also in teaching me aspects of the advertising industry that simply cannot be taught in a classroom. The occasional surprise breakfast tacos, Friday morning putt-putt tournaments, and the beautiful office all collectively create a culture at TM that makes coming to work everyday extremely easy. But without a doubt, it is the employees and the people I have had the opportunity to work with who make TM a remarkable place to work and who have made my time here invaluable. It is no wonder they have been on Ad Age’s Best Places to Work from 2012 to 2015.

Executive Internships 2016: Jing Jin

In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas agency. Read Jing’s story below:

Jing Jin: Swimming Duck

BlogPhoto_JingJin

I’ve been feeling truly fortunate for the opportunity to work at Swimming Duck from my first day. This is a place that’s all about efficiency, mutual respect, doing the right thing and having a great time together. I started as an account management intern in February, and so far it’s been a great experience. Up to this point, I’ve worked on multiple research projects, which has helped me understand the importance and application of research; I’ve also sourced content ideas for clients’ social accounts, which enabled me to see the actual difficulty in managing social media.

I look forward to the days ahead because I know I will get to learn something new about the advertising business every day. Even better, I am working with wonderful people!

Executive Internships 2016: Erica Chiarello

In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas agency. Read Erica’s story below:

Erica Chiarello: Commerce House

EChiarello CoHo

My executive internships have allotted me the opportunity to work with clients like the Nature Conservancy, National Basketball Referee Association, and Mariano’s Hacienda. My first executive internship, taught me the value of direct marketing and how important it is within advertising to create personal relationships with your target audience.  As I begin my second executive internship at the Commerce House as a social media intern, I am learning how to properly engage with consumers.  My internship entails writing blog posts, social media entries, and working on video content to promote Mariano’s Hacienda and draw attention and humanize the NBA referees. I chose TAI because of their executive internship program and it has far exceeded my expectations.  My executive internships have allowed me to take the information that I have learned in class and apply it in a real world setting.  I am fortunate to have this opportunity and to work with such amazing people and clients.

Executive Internships 2016: Colleen Welch-O’Brien

In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas agency. Read Colleen’s story below.

Colleen Welch-O’Brien : Mary Kay Inc.

TAI_MK

I am interning at the global headquarters of Mary Kay Inc. in the Global Corporate Integrated Brand Marketing department in Web Content. My responsibilities include: the global adoption analysis for both Web and Social Media, competitive monitoring and reporting, campaign tracking, and updating and refreshing product content.

I love coming in to work every day and I feel that I am a valuable member of the team, even as an intern. My ideas are always listened to and everyone has been incredibly nice. I’m so happy to be working at Mary Kay Inc. because I am able to apply my love of different cultures and research on a daily basis.

 

Executive Internships 2016: Yiyang (April) Yu

In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas agency. Read April’s story below.

Yiyang Yu: The Hall Agency

April%20at%20the%20Hall%20Agency

In the Hall Agency, I’ve had the opportunity to design official website pages for our agency and some logos for Shakespeare Dallas as a graphic designer. It is fun to design for the plays. I read a lot of different stories regarding to the plays and have gotten a lot of inspiration from them. I also really enjoy exchanging my ideas with all my colleagues. We come up with ideas together to build our own websites and it makes me feel like we are working as a real team.