TAI presents to Summit International Preparatory

TAI presents to Summit International Preparatory
TAI presents to Summit International Preparatory

On May 1, 2014 faculty members of the Temerlin Advertising Institute presented an overview of the advertising profession and the Institute to students from Summit International Preparatory. Approximately 150 6th graders visited SMU for the day. The students were very polite and engaging with a ton of great comments, questions, and ideas.

A former SMU-TAI graduate, Haynes Strader spearheaded the visit. We are so excited that our alumni feel proud of their roots and want to bring shining stars to visit SMU to ignite interest in our university and the TAI program.  

TAI Professor Dr. Yoon Receives Summer Fellowship Award

 

Dr. Yoon receives Summer Fellowship Award
Dr. Yoon receives Summer Fellowship Award

Hye Jin Yoon, Ph.D., Assistant Professor of the Temerlin Advertising Institute, has been awarded a 2014 Meadows Summer Fellowship. The $6,000 award will allow Dr. Yoon to conduct research for two projects on social marketing communications: one promoting saving money with social norm information and the other on humor shame reduction in health communication.

Dr. Yoon has numerous published and forthcoming research papers on using humor to facilitate pro-social behaviors in advertising. She thanks the Meadows School of the Arts for giving her the opportunity to explore effective social marketing communications strategies as they can help educate the public on crucial issues, change public attitude for the better, and nudge people to take action.

Please join TAI in congratulating Dr. Yoon on receiving this fellowship award.

TAI Faculty Encourage Hamilton Park Pacesetter Magnet Students to Pursue Advertising

Professors Lecture at ISDA group of 4th, 5th and 6th graders were visiting SMU from the Hamilton Park Pacesetter Magnet school to learn about Communication related studies on Thursday February 27, 2014. Faculty members from The Temerlin Advertising Institute prepared a 45 minute interactive presentation to teach these future leaders about the industry of advertising, branding and what factors need to be considered to make effective advertisements.

Willie Baronet Speaking at ISDSpecifically, Professor Sid Muralidharan gave an overview of the advertising industry, definitions of what advertising does and the key players in the industry.

Professor Willie Baronet spoke about what advertising agencies do and the creative process. He provided the crowd with some memorable ads illustrating the importance of making a connection with consumers.

Speaking about what goes into making a ‘good’ ad, Professor Carrie La Ferle discussed the importance of considering target audience and media selection as well as desired associations between the brand and images presented in the advertisement. She also discussed how ads can do more than sell products; they can be used to voice a positive social message as well.

Dr. Edwards ended the session with a Q&A that kept the panel on their toes as well as preaching the TAI slogan of Better Advertising. Better World.

Upon leaving, the faculty members got to engage in a group photo while conveying to these bright students how much they were looking forward to seeing them in 7 years at SMU for their college experience.

Group Photo at ISD
TAI Faculty with Hamilton Park Pacesetter Magnet Students