Carrie La Ferle, Ph.D. Discusses Blue Bell Ice Cream Recall

Blue Bell

Dr. Carrie La Ferle, of the Temerlin Advertising Institute consults with the media regarding the Blue Bell Ice Cream Recall.

La Ferle Interview

La Ferle suggested that during a crisis, it is most important to demonstrate your concern for your customers and treat them as people.

  1. Take care of the victims,
  2. Find and correct the source of the outbreak,
  3. Work with the FDA, and
  4. Only then worry about advertising.

Blue Bell is a staple in Texas and Home spun brand. People love their Blue Bell Ice Cream and are forgiving if companies act in their best interests. In this case, Blue Bell has gone overboard to demonstrate their concern by pulling all the product off the shelves until the source of the listeria can be found. As Blue Bell re-enters the market, consumers will be ready to support their favorite flavors.

Interview can be found at CBS here.

Temerlin Advertising Institute’s Willie Baronet Presents “Home. Again.” at TEDxSMU

Willie Baronet | Faculty | Temerlin Advertising Institute’s Stan Richards Professor in Creative Advertising |Meadows School of the Arts | Home. Again.

76F30E99-1CE5-41BC-9E6B-8A72FEF20297 TEDxSMU sign Willie on stage

Meadows School faculty member Willie Baronet opened the TEDxSMU show to a standing ovation (it’s his third TEDxSMU appearance) with the latest chapter in his quest to buy signs from the homeless – this time to talk about his sign-collecting journey across the country and how it shaped his understanding of “home.”

“Three years ago I stood on this same stage and talked about my WE ARE ALL HOMELESS project, and I said I wanted to travel across the country one day to buy signs,” Baronet said.  “In July of 2014 I did just that, traveling from Seattle to LA to New York in 31 days. I’m honored to be part of this year’s TEDxSMU/Inside SMU program so that I can share some highlights of this adventure, and the lessons I continue to learn about compassion, gratitude and what home really means.”

For more about Professor Baronet’s story visit http://www.smu.edu/News/2014/willie-baronet-huffpost-25april2014 

Temerlin Advertising Institute (TAI) invites applications for 2015 & 2016 Research Fellows

Temerlin Advertising Institute (TAI) at Southern Methodist University invites applications for its 2015-2016 Research Fellows Program. Located in Dallas, TAI is a research-oriented institute composed of distinguished faculty with both industry and academic backgrounds.

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The purpose of the TAI Research Fellows program is to foster research collaboration and provide catalysts for advancing our understanding of the field of advertising. We are looking for people who have a vision for their research and need time and support to make it come to life!

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Who is Eligible? Faculty members on sabbatical, faculty-emeriti, post-docs, or even industry researchers asking thoughtful questions are encouraged to apply.

What is Included? TAI will provide research fellows with office space, a monthly stipend of $1000-$2000, funding for research up to $5000, and travel support up to $2000. Fellows are invited to collaborate on research projects and publications with the TAI faculty members, and pursue independent research. Formal teaching duties are not required, but may be available for additional compensation.

Deadline for Applications. March 1st – visit to begin the following fall semester. October 15th – visits to begin the following spring semester;

Application Procedure. Please supply the following information to Dr. Steve Edwards (steve@smu.edu), Director of the Temerlin Advertising Institute, by the appropriate deadline:

  1. a cover letter that conveys your interest, brief background about you, overview of current projects, and requested time frame for visit.
  2. a current curriculum viate
  3. a two-page description of intended research projects you wish to pursue.

For more information, see the Visiting Fellows Program Announcement 2015-2016.

Former Television Host, Mark Bunting, Teaching Technology Marketing Class at Temerlin Advertising Institute

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SPRING 2015 – ADV 5302: Technology Marketing and Advertising 

The Course: Taking cue from Inside the Actors Studio, this weekly 3-hour class will include guest speakers from some of the industry’s biggest names. We will explore a myriad of topics involving the marketing and advertising of technology products and services.

Professor Mark Bunting is the former television host of many popular computer programs from CNBC, The Discovery Channel and The Learning Channel, www.MarkBunting.com www.SkyTV.net.

As a serial entrepreneur in both tech and media, Mark will expose students to a broad spectrum of topics within the technology advertising/marketing arena. A few of the topics will includes

  • Marketing Technology to Consumers
  • Agency and Client Relationship
  • Social Networking and The Changing Media Landscape
  • Entrepreneurialism
  • Print Advertising
  • PR’s Role in the Communication Mix
  • Marketing’s Influence in the Product Development Cycle Out of home/Alternative Media
  • Mobile and Social 

This class is designed to help students to understand the fundamental disciplines of strategy, creative, media and interactive in all facets of marketing communications for the high technology industry. A rich schedule of leading high tech marketing executives will present general case histories, new product go-to-market launch initiatives, general state-of-affairs and developing trends in technology marketing, as well as creative/media “problem solutions” that run the gamut from traditional “brand development” to “crisis or advocacy” work.

Students will hear directly from many of the marketing and advertising executives from Silicon Valley and the media industry. The program is designed to expose communication students pursuing Creative, PR, Agency, or Media careers to a portfolio of leading thinkers in the vertical of technology and consumer electronics. In addition, entrepreneurial opportunities in the changing landscape of a “new media” will also be explored.

In addition, we will explore the latest trends in digital advertising from mobile to social and its impact across marketing segments and industries. Entrepreneurialism in media will also be covered, as will the exploration of career opportunities involving all of the aforementioned.

Guest Speakers have included a number of key executives from leading technology and media enterprises. Past Speakers have included:

  • Sam Gilliland, Chairman and CEO of Sabre (Travelocity.com),
  • Rich Silverstein, of Goodby Silverstein
  • Howard Mittman, publisher of WIRED Magazine,
  • Colette LaForce– Chief Marketing Officer (AMD),
  • Rob Wrubel, Chief Innovation Officer – (University of Phoenix), and
  • Ann Finney – PR (Hewlett Packard).

Speakers from TI, Samsung and technology companies will also share their experiences throughout the semester.

Visiting Professor, Dr. Francisco Rejon-Guardia, Presents Personal Branding Workshop

On Thursday, May 15, Dr. Francisco Rejón-Guardia,Visiting Professor from the University of Granada (Spain), presented a workshop to Temerlin Advertising Institute students and faculty titled “Personal Branding: What Are Your Social Networks Saying About You?”

#Personal Branding workshop presented by Dr. Francisco Rejón-Guardia, Visiting Professor
#Personal Branding workshop presented by Dr. Francisco Rejón-Guardia, Visiting Professor for the Temerlin Advertising Institute.

During the workshop, Dr. Rejón-Guardia shared strategies and tips for developing a personal brand and strong reputation online. Since one in three employers look at a job candidate’s social media (Facebook, LinkedIn, Twitter, Instagram, etc.), Dr. Rejón-Guardia says it’s important to know the image of yourself you are projecting online. His strategies for developing a strong personal brand, both online and off, include knowing your target (i.e. potential employers, jobs, etc.), being specific with your personal tag/slogan, being professional, emphasizing your area(s) of specialization, knowing and telling your story, providing a consistent image of yourself, being genuine, and providing value to your industry. For more on his presentation, click here.

Dr. Rejón-Guardia explains his strategies for developing a strong personal brand to Temerlin Advertising Institute students and faculty.
Dr. Rejón-Guardia explains his strategies for developing a strong personal brand to Temerlin Advertising Institute students and faculty.

Dr. Rejón-Guardia is an Associate Lecturer in Marketing and Market Research at the University of Granada (Spain). His research interests include online consumer behavior, e-commerce, new advertising formats, and market research methodology. Dr. Rejón-Guardia has been a Visiting Professor in the Temerlin Advertising Institute since April 2014. He is using his time in the US to collaborate with American colleagues on various advertising and marketing research projects for publication.

TAI Advertising Professor Willie Baronet Raises the Issue of Homelessness Using Homeless Signs

Temerlin Advertising Institute Professor Willie Baronet is seeking support via a crowd funding campaign for a coast to coast homeless sign buying trip from Seattle, through LA, to New York.

The goal is buy signs, create a documentary, book, and more!

Willie says:

These signs – and this practice – have become a catalyst for conversations about the nature of home, homelessness, compassion, and how we see and treat each other as humans. It has also heightened my awareness about my own upbringing and home life.

My goal is to buy as many signs and connect with as many homeless people as I can. In addition to the art installations/projects that will result from these new signs, there will be a book and a documentary film of the entire experience. Plus, I’m partnering with the Housing Crisis Center in Dallas to raise money and awareness for their program to help homeless veterans.

Your help is critical. The more people who get involved, the more meaningful the project (and the conversation about homelessness) becomes.

Help support a great cause at Indiegogo – We Are All Homeless

TAI presents to Summit International Preparatory

TAI presents to Summit International Preparatory
TAI presents to Summit International Preparatory

On May 1, 2014 faculty members of the Temerlin Advertising Institute presented an overview of the advertising profession and the Institute to students from Summit International Preparatory. Approximately 150 6th graders visited SMU for the day. The students were very polite and engaging with a ton of great comments, questions, and ideas.

A former SMU-TAI graduate, Haynes Strader spearheaded the visit. We are so excited that our alumni feel proud of their roots and want to bring shining stars to visit SMU to ignite interest in our university and the TAI program.  

TAI Professor Dr. Yoon Receives Summer Fellowship Award

 

Dr. Yoon receives Summer Fellowship Award
Dr. Yoon receives Summer Fellowship Award

Hye Jin Yoon, Ph.D., Assistant Professor of the Temerlin Advertising Institute, has been awarded a 2014 Meadows Summer Fellowship. The $6,000 award will allow Dr. Yoon to conduct research for two projects on social marketing communications: one promoting saving money with social norm information and the other on humor shame reduction in health communication.

Dr. Yoon has numerous published and forthcoming research papers on using humor to facilitate pro-social behaviors in advertising. She thanks the Meadows School of the Arts for giving her the opportunity to explore effective social marketing communications strategies as they can help educate the public on crucial issues, change public attitude for the better, and nudge people to take action.

Please join TAI in congratulating Dr. Yoon on receiving this fellowship award.

TAI Faculty Encourage Hamilton Park Pacesetter Magnet Students to Pursue Advertising

Professors Lecture at ISDA group of 4th, 5th and 6th graders were visiting SMU from the Hamilton Park Pacesetter Magnet school to learn about Communication related studies on Thursday February 27, 2014. Faculty members from The Temerlin Advertising Institute prepared a 45 minute interactive presentation to teach these future leaders about the industry of advertising, branding and what factors need to be considered to make effective advertisements.

Willie Baronet Speaking at ISDSpecifically, Professor Sid Muralidharan gave an overview of the advertising industry, definitions of what advertising does and the key players in the industry.

Professor Willie Baronet spoke about what advertising agencies do and the creative process. He provided the crowd with some memorable ads illustrating the importance of making a connection with consumers.

Speaking about what goes into making a ‘good’ ad, Professor Carrie La Ferle discussed the importance of considering target audience and media selection as well as desired associations between the brand and images presented in the advertisement. She also discussed how ads can do more than sell products; they can be used to voice a positive social message as well.

Dr. Edwards ended the session with a Q&A that kept the panel on their toes as well as preaching the TAI slogan of Better Advertising. Better World.

Upon leaving, the faculty members got to engage in a group photo while conveying to these bright students how much they were looking forward to seeing them in 7 years at SMU for their college experience.

Group Photo at ISD
TAI Faculty with Hamilton Park Pacesetter Magnet Students