TAI MA Alumnus Wins at Cannes

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What do you do when a no kill Animal Shelter in DFW turns to you increase exposure for the many animals looking for a loving home? If you’re Arturo Lee (MA ’14) and the team at Dieste, you create an award-winning campaign!

About the Campaign
Adoptable Trends is a proactive campaign for Dallas Pets Alive!, a no kill shelter servicingdpa_trends_dieste-01 the DFW area. The talented team at Dieste came to the conclusion that the main reason most of these dogs don’t get adopted is due to their lack of exposure online. If people could only look at their adorable faces for even a second they might be more inclined to adopt. By redirecting the online traffic that daily trends get, Dieste was able to shine a spotlight on dogs that would otherwise stay homeless. How did they do this? By simply renaming the dogs after new trends and tagging them around social media. Dieste also created some funny films in order to push the campaign even further. This idea was engineered by Jose Benitez, Sr. Copywriter; Francisco Arranz, Sr. Art Director; and TAI MA Alumnus Arturo Lee, Jr. Art Director.

Accolades
The campaign has done well at many festivals, and has won such merits as 2 shortlists at The Wave, 2 Silvers at the USH Idea Awards, 2 Silver SOL Awards, and most recently 3 shortlists at Cannes, 1 Bronze Lion in Cyber for Best Use of Social Data & Insight, and a Silver Lion in Media for Best Use of Digital Content.

About Arturo Lee
Arturo Lee was born in Mexico City and moved to Houston, Texas at the age of 8. Hebiopic attended Texas A&M University where he received a Bachelor’s in Business Administration in Marketing. From there, Arturo attended the Temerlin Advertising Institute at Southern Methodist University where he received his Master’s Degree in Advertising. Upon graduation he began working for Dieste, first as an intern and then as a Junior Art Director. You can follow Arturo on Twitter @arturolee4.

TAI Alumna Gives Back: Erin Hedrick of The Richards Group

TRGHomeDepot
On June 18th, I had the incredibly opportunity to participate in the 10th Annual Home Team Build here at The Richards Group. As a recent graduate of the Temerlin Advertising Institute at SMU, I was excited about joining the working world, but was nervous about that whole “work/life balance” everyone kept talking about. Community service has been an ongoing theme and hobby in my life, and I wasn’t sure where that would fit into a busy, new schedule. But when I joined The Home Depot account at TRG, I was thrilled to learn that I was joining a team of people who were equally passionate about giving back.

Years ago, The Home Depot committed to an annual day of service to help those in need. In response, the team of people working on The Home Depot account here at The Richards Group decided to make the same commitment. For ten years, the Home Team has raised money and fixed up the homes of local Dallas families in need of a helping hand. And this year, we took on two houses, instead of one.

I pulled up to work at 6:00 in the morning, and was greeted by my surprisingly enthusiastic-for-it-being-so-early coworkers. We got on the bus and headed to work. We ripped up carpets. We chipped off old paint. We installed brand new appliances. We got dirty, sunburnt, and wow are we sore. But none of that mattered when the homeowners walked through the door at the end of the day, because we realized the difference that our work had made.

My education at TAI showed me that this is an industry where there are unlimited opportunities to give back, you just have to have the courage to take them. And boy, am I glad I did.

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About the Author
Erin Hedrick is a 2015 MA in Advertising graduate from the Temerlin Advertising Institute at SMU, with a BA in Film & Media Arts. She currently works as a Brand Manager for The Home Depot account at The Richards Group.

TAI MA Global Immersion Experience – June 2015 in Hong Kong

Hong Kong Week 1 - June 2015
After fall and spring courses in advertising, TAI first year MA in Advertising students are off to Hong Kong for the month of June. They take International Advertising, while having guest lectures on Chinese culture and advertising in Asia from professors in Hong Kong. They also undertake cultural tours and agency visits to learn about the advertising industry in Hong Kong as well as the greater Asian region.

During their first week, they have hiked at The Peak, enjoyed a traditional Dim Sum lunch, visited the Hong Kong History Museum and spent a few hours with MAXUS, a GroupM Company in Quarry Bay, Hong Kong. At MAXUS, the students learned the ins and outs of media in Hong Kong. They were fortunate enough to have an hour long presentation by Ms. Moon Cheng, Maxus’ Strategic Director. Stay tuned for more highlights from Hong Kong and their global immersion experience.

TAI First-Year Graduate Students Present Campaign Proposal to Dude, Sweet Chocolate

First row (left to right): Jing Jin, Colleen O’Brien, Erica Chiarello, Snow Wang, Chef Katherine Clapner, Emily Mize, Marin Berardi, Diana Herrera, April Yu, Dr. Sidharth Muralidharan. Second Row: Robert Keeler, Preston Barrett.

As a final project for the Responsibility and Social Entrepreneurship (ADV 6372) class, two teams of Temerlin Advertising Institute graduate students— Legendary and AMP’D, under the supervision of Assistant Professor Sidharth Muralidharan—created advertising campaign proposals with a social responsibility focus for Dude, Sweet Chocolate (DSC). The primary emphases were to create awareness of the brand and its’ offerings of quality chocolates and to highlight how the brand is giving back to the community.

The presentations were judged by Chef Katherine Clapner (Co-founder & Co-owner), Emily Mize (Corporate and Wholesale Accounts), and Robert Keeler (Chief Operating Officer). Keeler was very impressed and pleased with both proposals saying “We were very surprised by their insights to our business and their creativity.”

Legendary
Legendary Group: Snow Wang, Colleen O’Brien, Jing Jin, Erica Chiarello

For the group, ‘Legendary’, Chef Clapner goes on to mention “the wedding charity, the sampling truck, contacting SMU catering, the contest, and ad design. They were some really good ideas.” According to Clapner, AMP’D ‘got’ their primary target audience and “understood we are trying to create an experience for our customers when they come into our stores.”

AMPD
AMP’D: April Yu, Diana Herrera, Marin Berardi, Preston Barrett

Dr. Sid commented on the presentations, noting “I am really proud of both teams as they were able to effectively use advertising to strategically market the socially responsible initiatives of DSC but without making it come across as standoffish. Combining the ideas from both proposals can open up even more opportunities for the Dude, Sweet Chocolate brand.

Social responsibility is a cornerstone of the Temerlin Advertising Institute’s Masters in Advertising program. ADV 6372: Responsibility and Social Entrepreneurship is just one of several courses with a focus on social responsibility that students in the Institute’s MA in Advertising program are required to take. These courses, and the experiences gained through working with real clients, equip graduates to become leaders in the advertising industry by helping them recognize their responsibility to their brands, their consumers, their industry and their society.

Carrie La Ferle, Ph.D. Discusses Blue Bell Ice Cream Recall

Blue Bell

Dr. Carrie La Ferle, of the Temerlin Advertising Institute consults with the media regarding the Blue Bell Ice Cream Recall.

La Ferle Interview

La Ferle suggested that during a crisis, it is most important to demonstrate your concern for your customers and treat them as people.

  1. Take care of the victims,
  2. Find and correct the source of the outbreak,
  3. Work with the FDA, and
  4. Only then worry about advertising.

Blue Bell is a staple in Texas and Home spun brand. People love their Blue Bell Ice Cream and are forgiving if companies act in their best interests. In this case, Blue Bell has gone overboard to demonstrate their concern by pulling all the product off the shelves until the source of the listeria can be found. As Blue Bell re-enters the market, consumers will be ready to support their favorite flavors.

Interview can be found at CBS here.

Temerlin Advertising Institute’s Willie Baronet Presents “Home. Again.” at TEDxSMU

Willie Baronet | Faculty | Temerlin Advertising Institute’s Stan Richards Professor in Creative Advertising |Meadows School of the Arts | Home. Again.

76F30E99-1CE5-41BC-9E6B-8A72FEF20297 TEDxSMU sign Willie on stage

Meadows School faculty member Willie Baronet opened the TEDxSMU show to a standing ovation (it’s his third TEDxSMU appearance) with the latest chapter in his quest to buy signs from the homeless – this time to talk about his sign-collecting journey across the country and how it shaped his understanding of “home.”

“Three years ago I stood on this same stage and talked about my WE ARE ALL HOMELESS project, and I said I wanted to travel across the country one day to buy signs,” Baronet said.  “In July of 2014 I did just that, traveling from Seattle to LA to New York in 31 days. I’m honored to be part of this year’s TEDxSMU/Inside SMU program so that I can share some highlights of this adventure, and the lessons I continue to learn about compassion, gratitude and what home really means.”

For more about Professor Baronet’s story visit http://www.smu.edu/News/2014/willie-baronet-huffpost-25april2014 

2015 ExxonMobil Lecture Announced – David Salyers, VP Marketing, Chick-fil-A

David Salyers, Vice President of Marketing at Chick-fil-A will discuss the connection between relationships and ROI for marketers. 

640px-Chikin_is_Brain_Food_Cow_Chick-fil_A-with-Portrait Expand your marketing know-how and share some brain food.

Insights from the man who helped build Chick-fil-A into the marketing powerhouse it is today.

  • Wednesday, February 4 at 6:30 p.m. Lecture at 7:00 p.m.
  • Drinks & Finger Foods Served
  • Angelika Theater – Mockingbird Station, 5321 E. Mockingbird Ln., Dallas
  • Free Parking

Free and open to the public, RSVP requested.

TAI Student Danielle Olson Empowering Mayan Women Through Entrepreneurship in Valladolid Mexico

DanielleOlson

Next week Danielle Olson heads to Mexico to work for a nonprofit Dutzi Design which seeks to empower the Mayan women of Valladolid, teaching them entrepreneurship.

To support these efforts Danielle has organized a Trunk Show fundraising event to showcase these women’s handbags.

The event will begin at 8pm, June 3rd on the rooftop of the restaurant Sundown at Granada (which is located directly next to Granada theater), 3520 Greenville Ave, Dallas, TX 75206.

Two other companies will be showing their stuff including Commonwealth Couture, a designer vintage shop located in Snider Plaza. The other is jewelry designer Shona Gilbert who will be showcasing her work. Live Hair Group (a hair salon across from the venue) will set up a booth that will do free hairstyles for all the guests.

All are invited to come and support this great cause!

We love seeing our Temerlin Advertising Students changing the world! Way to go Danielle.

TAI Advertising Professor Willie Baronet Raises the Issue of Homelessness Using Homeless Signs

Temerlin Advertising Institute Professor Willie Baronet is seeking support via a crowd funding campaign for a coast to coast homeless sign buying trip from Seattle, through LA, to New York.

The goal is buy signs, create a documentary, book, and more!

Willie says:

These signs – and this practice – have become a catalyst for conversations about the nature of home, homelessness, compassion, and how we see and treat each other as humans. It has also heightened my awareness about my own upbringing and home life.

My goal is to buy as many signs and connect with as many homeless people as I can. In addition to the art installations/projects that will result from these new signs, there will be a book and a documentary film of the entire experience. Plus, I’m partnering with the Housing Crisis Center in Dallas to raise money and awareness for their program to help homeless veterans.

Your help is critical. The more people who get involved, the more meaningful the project (and the conversation about homelessness) becomes.

Help support a great cause at Indiegogo – We Are All Homeless

TAI Graduate Students Dish Up Proposals for SMU Dining Services

As a final project for the Responsibility and Social Entrepreneurship (ADV 6372) class, two teams of Temerlin Advertising Institute graduate students—ADmire and 22/23, under the supervision of Assistant Professor Sidharth Muralidharan—created advertising campaign proposals with a social responsibility focus for SMU Dining Services. The primary emphases was to create awareness of the various services offered by SMU Dining Services among freshmen and sophomores, and also to create opportunities to meaningfully impact the lives of students in other ways than just nutrition.

The presentations were judged by several SMU Dining Services representatives, including Julie Wiksten (Associate VP of Campus Services), Jennifer Chang (Marketing Manager of SMU Dining), and Lauren Hickman (Registered Dietitian). Wiksten was very impressed and pleased with both proposals saying “What an honor to see and hear our best and brightest! The presentations were so creative.”

Members of ADmire present their campaign to SMU Dining Services.
Members of ADmire present their campaign to SMU Dining Services.

ADmire focused on how SMU Dining can enable connections with students by working with student body organizations and raise funds (via dining locations) that support college events. Keeping millennials in mind, the highlight of 22/23’s campaign strategy was their ‘SMU Scoop’ mobile app and how this tool can be used to not only spark a sense of togetherness but also help students connect with on-campus activities.

Members of 22/23 present their 'SMU Scoop' app idea.
Members of 22/23 present their ‘SMU Scoop’ app idea.

Dr. Sid commented on the presentations, noting “I am really proud of both teams as they came out with unique social responsibility ideas on a shoe-string budget. Combining the ideas from both proposals can open up even more opportunities for the SMU Dining Services brand.”

Social responsibility is a cornerstone of the Temerlin Advertising Institute’s Masters in Advertising program. ADV 6372: Responsibility and Social Entrepreneurship is just one of several courses with a focus on social responsibility that students in the Institute’s MA in Advertising program are required to take. These courses, and the experiences gained through working with real clients, equip graduates to become leaders in the advertising industry by helping them recognize their responsibility to their brands, their consumers, their industry and their society.

Masters in Advertising students with Dr. Sid Muralidharan, Assistant Professor.
Masters in Advertising students with Dr. Sid Muralidharan, Assistant Professor.