Temerlin Advertising Institute Blog
David Salyers, Vice President of Marketing at Chick-fil-A will discuss the connection between relationships and ROI for marketers.
Expand your marketing know-how and share some brain food.
Insights from the man who helped build Chick-fil-A into the marketing powerhouse it is today.
Jim Goodnight, founding Director of the Temerlin Advertising Institute at Southern Methodist University, was inducted on Tuesday, October 21, 2014 into the AAF’s Southwest Advertising Hall of Fame. Jim’s career spans some 37 years in marketing communications beginning at BBDO and traveling on to other agencies with clients such as Southwest Airlines, Pepsi, Scott Paper, Hormel, and many more serviced along the way.
Dr. Steve Edwards, current Director of the Temerlin Advertising Institute, along with faculty members, staff and students, all were present to honor Jim on this wonderful occasion. Southern Methodist University’s President Gerald Turner was also present along with Dr. Sam Holland, Interim Dean of Meadows School of the Arts.
Everyone had a great time and Jim gave an inspiring speech urging advertisers to do more for the brands they represent and for our profession by implementing the motto of the Temerlin Advertising Institute: Better Advertising. Better World. Watch Jim’s full speech below.
Next week Danielle Olson heads to Mexico to work for a nonprofit Dutzi Design which seeks to empower the Mayan women of Valladolid, teaching them entrepreneurship.
To support these efforts Danielle has organized a Trunk Show fundraising event to showcase these women’s handbags.
The event will begin at 8pm, June 3rd on the rooftop of the restaurant Sundown at Granada (which is located directly next to Granada theater), 3520 Greenville Ave, Dallas, TX 75206.
Two other companies will be showing their stuff including Commonwealth Couture, a designer vintage shop located in Snider Plaza. The other is jewelry designer Shona Gilbert who will be showcasing her work. Live Hair Group (a hair salon across from the venue) will set up a booth that will do free hairstyles for all the guests.
All are invited to come and support this great cause!
We love seeing our Temerlin Advertising Students changing the world! Way to go Danielle.
Temerlin Advertising Institute Professor Willie Baronet is seeking support via a crowd funding campaign for a coast to coast homeless sign buying trip from Seattle, through LA, to New York.
The goal is buy signs, create a documentary, book, and more!
Willie says:
These signs – and this practice – have become a catalyst for conversations about the nature of home, homelessness, compassion, and how we see and treat each other as humans. It has also heightened my awareness about my own upbringing and home life.
My goal is to buy as many signs and connect with as many homeless people as I can. In addition to the art installations/projects that will result from these new signs, there will be a book and a documentary film of the entire experience. Plus, I’m partnering with the Housing Crisis Center in Dallas to raise money and awareness for their program to help homeless veterans.
Your help is critical. The more people who get involved, the more meaningful the project (and the conversation about homelessness) becomes.
Help support a great cause at Indiegogo – We Are All Homeless
As a final project for the Responsibility and Social Entrepreneurship (ADV 6372) class, two teams of Temerlin Advertising Institute graduate students—ADmire and 22/23, under the supervision of Assistant Professor Sidharth Muralidharan—created advertising campaign proposals with a social responsibility focus for SMU Dining Services. The primary emphases was to create awareness of the various services offered by SMU Dining Services among freshmen and sophomores, and also to create opportunities to meaningfully impact the lives of students in other ways than just nutrition.
The presentations were judged by several SMU Dining Services representatives, including Julie Wiksten (Associate VP of Campus Services), Jennifer Chang (Marketing Manager of SMU Dining), and Lauren Hickman (Registered Dietitian). Wiksten was very impressed and pleased with both proposals saying “What an honor to see and hear our best and brightest! The presentations were so creative.”
ADmire focused on how SMU Dining can enable connections with students by working with student body organizations and raise funds (via dining locations) that support college events. Keeping millennials in mind, the highlight of 22/23’s campaign strategy was their ‘SMU Scoop’ mobile app and how this tool can be used to not only spark a sense of togetherness but also help students connect with on-campus activities.
Dr. Sid commented on the presentations, noting “I am really proud of both teams as they came out with unique social responsibility ideas on a shoe-string budget. Combining the ideas from both proposals can open up even more opportunities for the SMU Dining Services brand.”
Social responsibility is a cornerstone of the Temerlin Advertising Institute’s Masters in Advertising program. ADV 6372: Responsibility and Social Entrepreneurship is just one of several courses with a focus on social responsibility that students in the Institute’s MA in Advertising program are required to take. These courses, and the experiences gained through working with real clients, equip graduates to become leaders in the advertising industry by helping them recognize their responsibility to their brands, their consumers, their industry and their society.
On May 1, 2014 faculty members of the Temerlin Advertising Institute presented an overview of the advertising profession and the Institute to students from Summit International Preparatory. Approximately 150 6th graders visited SMU for the day. The students were very polite and engaging with a ton of great comments, questions, and ideas.
Leah Foster, a friend of TAI Visiting Executive-in-Residence Willie Baronet, started a National Bus Tour this past weekend at the Dallas Art Fair and several students in Baronet’s Introduction to Creativity class showed up to participate. Using paint, glitter, paper and all the many materials that Willie brought, the students got to work in redecorating the bus.
Leah Foster is an artist and currently a graduate student at School of Visual Arts (SVA) in New York, NY. She views art as a tool to bring positive change in the world. She launched this bus tour with a doctor from Botswana in an effort to raise money to start a children’s hospital. This tour is a way for the Leah and her collaborative partner Una Mulale to meet people and begin a conversation about their approach to healthcare, collaborative process, and the children’s conference they are planning in Botswana in November of 2014. They also see the bus as a space to open authentic conversation about race, gender, and equality. To read more about her project, click here.
Jazmin Vazquez wins a Meadows Exploration Award for her research study titled Distorted Beauty. Jazmin is an advertising major in the Temerlin Advertising Institute. She will travel to London this summer to engage in a 5 week study abroad program in Communication Studies. During her stay she will also work on research related to examining the manner in which women view themselves and socially construct their self-concept based on airbrushing and retouching of models in advertising. Her mentor is Dr. Carrie La Ferle of TAI who has undertaken significant research over the past few years in the area of retouching of models.
Please join TAI in congratulating Jazmin on this exciting accomplishment.
A group of 4th, 5th and 6th graders were visiting SMU from the Hamilton Park Pacesetter Magnet school to learn about Communication related studies on Thursday February 27, 2014. Faculty members from The Temerlin Advertising Institute prepared a 45 minute interactive presentation to teach these future leaders about the industry of advertising, branding and what factors need to be considered to make effective advertisements.
Specifically, Professor Sid Muralidharan gave an overview of the advertising industry, definitions of what advertising does and the key players in the industry.
Professor Willie Baronet spoke about what advertising agencies do and the creative process. He provided the crowd with some memorable ads illustrating the importance of making a connection with consumers.
Speaking about what goes into making a ‘good’ ad, Professor Carrie La Ferle discussed the importance of considering target audience and media selection as well as desired associations between the brand and images presented in the advertisement. She also discussed how ads can do more than sell products; they can be used to voice a positive social message as well.
Dr. Edwards ended the session with a Q&A that kept the panel on their toes as well as preaching the TAI slogan of Better Advertising. Better World.
Upon leaving, the faculty members got to engage in a group photo while conveying to these bright students how much they were looking forward to seeing them in 7 years at SMU for their college experience.
Contact the Temerlin Advertising Institute for questions or more information.