Temerlin Advertising Institute Blog
What a proud day for everyone, particularly with jobs already secured at places like The Richards Group and Slingshot Advertising as well as others. Congratulations to Erin, Kirk, David, Morgan and Rachel from everyone at TAI-SMU. We look forward to following your bright careers.
As a final project for the Responsibility and Social Entrepreneurship (ADV 6372) class, two teams of Temerlin Advertising Institute graduate students— Legendary and AMP’D, under the supervision of Assistant Professor Sidharth Muralidharan—created advertising campaign proposals with a social responsibility focus for Dude, Sweet Chocolate (DSC). The primary emphases were to create awareness of the brand and its’ offerings of quality chocolates and to highlight how the brand is giving back to the community.
The presentations were judged by Chef Katherine Clapner (Co-founder & Co-owner), Emily Mize (Corporate and Wholesale Accounts), and Robert Keeler (Chief Operating Officer). Keeler was very impressed and pleased with both proposals saying “We were very surprised by their insights to our business and their creativity.”
For the group, ‘Legendary’, Chef Clapner goes on to mention “the wedding charity, the sampling truck, contacting SMU catering, the contest, and ad design. They were some really good ideas.” According to Clapner, AMP’D ‘got’ their primary target audience and “understood we are trying to create an experience for our customers when they come into our stores.”
Dr. Sid commented on the presentations, noting “I am really proud of both teams as they were able to effectively use advertising to strategically market the socially responsible initiatives of DSC but without making it come across as standoffish. Combining the ideas from both proposals can open up even more opportunities for the Dude, Sweet Chocolate brand.
Social responsibility is a cornerstone of the Temerlin Advertising Institute’s Masters in Advertising program. ADV 6372: Responsibility and Social Entrepreneurship is just one of several courses with a focus on social responsibility that students in the Institute’s MA in Advertising program are required to take. These courses, and the experiences gained through working with real clients, equip graduates to become leaders in the advertising industry by helping them recognize their responsibility to their brands, their consumers, their industry and their society.
Dr. Carrie La Ferle.
Dr. Carrie La Ferle, of the Temerlin Advertising Institute consults with the media regarding the Blue Bell Ice Cream Recall.
La Ferle suggested that during a crisis, it is most important to demonstrate your concern for your customers and treat them as people.
Blue Bell is a staple in Texas and Home spun brand. People love their Blue Bell Ice Cream and are forgiving if companies act in their best interests. In this case, Blue Bell has gone overboard to demonstrate their concern by pulling all the product off the shelves until the source of the listeria can be found. As Blue Bell re-enters the market, consumers will be ready to support their favorite flavors.
Interview can be found at CBS here.
Willie Baronet | Faculty | Temerlin Advertising Institute’s Stan Richards Professor in Creative Advertising |Meadows School of the Arts | Home. Again.
Meadows School faculty member Willie Baronet opened the TEDxSMU show to a standing ovation (it’s his third TEDxSMU appearance) with the latest chapter in his quest to buy signs from the homeless – this time to talk about his sign-collecting journey across the country and how it shaped his understanding of “home.”
“Three years ago I stood on this same stage and talked about my WE ARE ALL HOMELESS project, and I said I wanted to travel across the country one day to buy signs,” Baronet said. “In July of 2014 I did just that, traveling from Seattle to LA to New York in 31 days. I’m honored to be part of this year’s TEDxSMU/Inside SMU program so that I can share some highlights of this adventure, and the lessons I continue to learn about compassion, gratitude and what home really means.”
For more about Professor Baronet’s story visit http://www.smu.edu/News/2014/willie-baronet-huffpost-25april2014
The Advertising Education Foundation of Houston (AEFH) awarded the O Joe Russell Scholarship to TAI student, Sarah Campbell. The AEFH and the American Advertising Federation of Houston (AAF-H) on April 10th presented 25 scholarships to college students who are pursuing undergraduate or post graduate degrees in advertising, communications, interactive marketing, journalism, radio/TV, commercial a
rt, public relations or other related fields. Sarah Campbell competed amongst students who currently attend colleges and universities within Arkansas, Louisiana, Oklahoma, and Texas (AAF-District 10). TAI is not the only one proud of Sarah’s achievements. Her former teacher, Professor Haayen said, ““I had the pleasure of having Sarah as a student in my Advertising Research class last semester. She was a joy to have in class. She is curious, engaged, motivated and hardworking. The kind of student who inspires her teacher and classmates to do their best work. This scholarship honor is well deserved, and I am sure it is the first of many successes to come. Bravo, Sarah!” The AEFH received submissions from 17 different schools within the AAF-District 10 region. We are unbelievably proud that a Southern Methodist student was able to win amongst such stiff competition. On achieving such a prestigious scholarship 
Campbell said, “I am honored to be selected as a recipient of this scholarship! The TAI program at SMU has been an incredible academic experience that has pushed me to grow both creatively and professionally. With the gift of this scholarship, it will be easier for me to afford the valuable resources available here at TAI. I look forward to continued mentorship from outstanding professors, inspiration from my talented peers, and the opportunity to increase the depth and breadth of my creative portfolio. The Lord has blessed me with more opportunities than I can count, and I am beyond grateful for the financial help that allows me to pursue His plan for me.” TAI is extremely proud of Sarah’s accomplishments and we can’t wait to see what she does in the future!
Please join the Temerlin Advertising Institute in congratulating Sarah Campbell on this outstanding achievement.
In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas based agency. Read Morgan’s story below.
Morgan Baden: TM Advertising
As an intern at TM Advertising, I have really been able to get my feet wet in the industry and be a part of a team that cares a lot about finding the “beautiful truth” for each brand we work with. Working on the Account Management team, I have been able to work on accounts like American Airlines Credit Union. For this client, I develop Creative Briefs, Assignment Sheets, and Change Notices for the TM creative department. This account has provided me with a lot of responsibility and has taught me a great deal about how different departments all come together to create these Direct Mail pieces.
I have also had the opportunity to work with the client Captain D’s Seafood Restaurant, where I developed food shoot plan books. Plus, I was able to attend the photo shoot to see how much hard work actually goes into just setting up a plate of seafood for TV and print!
TM has an awesome culture. It is not too small and not too big. There is a reason they were voted Ad Age’s best place to work in 2012 and 2014 and it is because they care more about what’s best for the client in the long run rather than just getting the job done.
I am so grateful to have the opportunity to work with great clients and even better people!
Check back soon for updates from other students and their MA in Advertising Executive Internships!
In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas agency. Read Rachel’s story below!
Rachel Peng: Canonball
I started my journey with Canonball at the beginning of January. I’m currently working as a social media intern where I create and manage content on clients’ social media platforms. My clients include Bolo Italian Grill, Preston Hollow Village Dallas, Christian Brothers Automotive, and Canonball (Yes, Canonball takes its own brand very seriously too). My daily work involves creative writing, research, social listening, analytics, and brand strategy. Canonball also provides interns with free access to Hubspot certificate trainings and Google Analytics. Moving forward, I’ll further sharpen my skills as a social media strategist to help clients win loyal follows and grow measurable business results.
Check back soon for updates from other students and their MA in Advertising Executive Internships!