TAI student, Jazmin Vazquez, receives Meadows Exploration Award

vazquez 2Jazmin Vazquez wins a Meadows Exploration Award for her research study titled Distorted Beauty. Jazmin is an advertising major in the Temerlin Advertising Institute. She will travel to London this summer to engage in a 5 week study abroad program in Communication Studies. During her stay she will also work on research related to examining the manner in which women view themselves and socially construct their self-concept based on airbrushing and retouching of models in advertising. Her mentor is Dr. Carrie La Ferle of TAI who has undertaken significant research over the past few years in the area of retouching of models.

Please join TAI in congratulating Jazmin on this exciting accomplishment.

TAI Professor Dr. Yoon Receives Summer Fellowship Award

 

Dr. Yoon receives Summer Fellowship Award
Dr. Yoon receives Summer Fellowship Award

Hye Jin Yoon, Ph.D., Assistant Professor of the Temerlin Advertising Institute, has been awarded a 2014 Meadows Summer Fellowship. The $6,000 award will allow Dr. Yoon to conduct research for two projects on social marketing communications: one promoting saving money with social norm information and the other on humor shame reduction in health communication.

Dr. Yoon has numerous published and forthcoming research papers on using humor to facilitate pro-social behaviors in advertising. She thanks the Meadows School of the Arts for giving her the opportunity to explore effective social marketing communications strategies as they can help educate the public on crucial issues, change public attitude for the better, and nudge people to take action.

Please join TAI in congratulating Dr. Yoon on receiving this fellowship award.

TAI Creative Students Win American Advertising/ADDY Awards

AAFWinners
SMU Students win local American Advertising Awards

Students at the Temerlin Advertising Institute at SMU’s Meadows School of the Arts won multiple honors, including Best of Show, in the Student category of the annual American Advertising Federation (AAF) American Advertising Awards local competition, hosted by AAF-Dallas on February 26 at the Hyatt Regency Dallas. The awards were formerly known as the ADDYs.

The American Advertising Awards are the advertising industry’s largest and most representative competition, recognizing and rewarding creative excellence in the art of advertising. Every year more than 50,000 entries are submitted in local American Advertising Awards competitions. The Student American Advertising Awards, sponsored by the American Advertising Federation and National Ad 2, are a sub-category designed especially for college students. Applicants must be enrolled full- or part-time in an accredited U.S. educational institution.

SMU students won awards in three categories, including one bronze, one silver and one gold. The gold-winning entry, a digital/mobile app developed for Einstein Brothers by Mackenzie Keck (B.A. ’14), was named Student Best of Show.

The SMU winning entries were as follows:

BRONZE AWARD

CLIENT: Scotch Blue Painter’s Tape
CATEGORY: Consumer/Trade Publication Campaign
CREDITS: Alexandra Nowlin and Jaimmy Koroma

SILVER AWARD

CLIENT: Dallas Zoo
CATEGORY: Non-Traditional Campaign
CREDITS: Mackenzie Keck and Paul Curry

GOLD AWARD AND STUDENT BEST OF SHOW

CLIENT: Einstein Brothers
CATEGORY: Digital-Mobile Apps
CREDITS: Mackenzie Keck

“We are proud of the work done by these imaginative and enthusiastic Temerlin students,” said Dr. Steve Edwards, chair of the Temerlin Advertising Institute. “There is no greater visibility for advertising students in Dallas than receiving these beautiful awards in front of 1000 professionals.”

Mackenzie Keck, an advertising/creative major with a double minor in film and graphic design, said she was thrilled to have won both a gold and Student Best of Show. “I am especially honored because there were so many outstanding student entries this year,” she said. “The creative program at SMU Temerlin has helped me so much – it provides well rounded training that most other schools don’t have. It lets us get an undergraduate degree and develop our portfolios at the same time.”