Three TAI Faculty Receive Sam Taylor Fellowships

Three TAI faculty members are among the 11 SMU professors who have been awarded Sam Taylor Fellowships from the Sam Taylor Fellowship Fund of the Division of Higher Education, United Methodist General Board of Higher Education and Ministry.

The Sam Taylor Fellowships, funded by income from a portion of Taylor’s estate, award up to $2,000 for full-time faculty members at United Methodist-related colleges and universities in Texas. Any full-time faculty member is eligible to apply for the Fellowships, which support research “advancing the intellectual, social or religious life of Texas and the nation.”

Read about the research that won below!

Dr. Sidharth Muralidharan, assistant professor of advertising: “Recent literature has indicated that members of major U.S. political parties, i.e., Democrats and Republicans, have different perceptions regarding environmental issues. Democrats are assumed to be more environmentally friendly than their Republican counterparts. However, little research has delved into understanding the cognitive and psychological processes that take place behind a party member’s stance on an environmental issue. The objective of the current study is to see how green advertisements can generate favorable attitudes and encourage American shoppers to bring reusable carryout bags (vs. plastic) by taking their political affiliation into account. Since caring for the natural environment depends on a person’s self-concept, another factor that will be integrated into the design is an individual’s values for the welfare of others, specifically, self-transcendence. The findings will help city, state, and federal policy makers to effectively communicate environmental policies and ordinances. The grant money will be used to secure a participant pool for the study.”

Dr. Anna Kim, assistant professor of advertising: “My research investigates within-narrative ad variations. As not all stories are equally interesting and effective, some narrative ads are more effective than other narrative ads. Thus, my research tests and proposes a theoretical framework that explains why some narrative ads are more effective than others. With Sam Taylor Fellowship, I will be able to collect data on this study and provide a path forward for future research in this area by identifying the specific process variables that lead to more narrative persuasion. Thus, this research will not only enhance our theoretical understanding of the persuasive power of narrative advertising, but also provide specific guidance for advertising practitioners on how to create good narrative ads. Further, the findings of this research can be applied to many different areas such as health communication, public relations, and education in terms of developing more effective narrative messages.”

Dr. Hye Jin Yoon, assistant professor of advertising: “Childhood and adolescent obesity have been rising at an alarming rate in the United States. Policy changes and various school and clinic programs have been set in place over the years to help curb obesity and continuous efforts are needed on that front. Many public service advertisement (PSA) campaigns have ran in the past, but not many have been successful in catching the public’s eye and motivating a change in behavior. This study will set out to test the effectiveness of using a combination of guilt and humor appeals in health public-service advertising. Theoretical contributions will include observing the applicability of interaction of guilt and humor appeals in social marketing campaigns. Practical implications will include using guilt and humor information in effective ways to motivate the public to stay active, eat healthy, and take care of their health. This study would add knowledge to our understanding of effective PSAs that would help us in our fight against obesity in the United States.”

Applications are evaluated on the significance of the project, clarity of the proposal, professional development of the applicant, value of the project to the community or nation, and the project’s sensitivity to value questions confronting higher education and society.

TAI Student Tien Dang Completes Internship at Publicis HCG in NYC

In February, SMU Advertising major (’16) Tien Dang was selected for the 2015 Multicultural Advertising Internship Program (MAIP). Read about her experience summer internship experience below. IMG_6731

“This summer, I interned at Publicis HCG. I was also a part of MAIP (Multicultural Advertising Internship Program). In simpler terms, I participated in an intensive advertising internship. From 9am-5pm, I’d work on projects at my internship. This ranged from planning social events for the office, to writing copy for clients, and even working on an unbranded depression app for the Apple Watch for our intern project. At 5pm, I’d go home to grab dinner and would continue to work from 6-10pm, sometimes even later on MAIP’s project partnering with Weiden + Kennedy on a Nike campaign.

IMG_6246My first day in New York was a scene right out of a movie. I managed to get myself to Target via subway, but had no idea how to get back home. The Uber driver who picked me up not only offered me his mixtape and a date the following weekend, but also dropped me off no where near where I needed to be. My phone died and my friends that I somehow managed to find accidentally put me on the wrong train home. When I finally made it back, I realized that between lugging my purchases from Target around town, and grabbing dinner, I had lost my ID to get into my room. I was feeling discouraged, but was hopeful for better days to come.

IMG_6698As the summer moved forward, I became more acquainted with the city and the people that came with it. The one thing that I loved most about interning in NYC and being apart of MAIP was that I had 80 other friends who were experiencing the same things I was. We made each other laugh, cooked dinner when someone was too busy to feed themselves, and always made it a point to keep everyone motivated. As interns and fellows, we learned to work hard and save some time to play as well. We filled our free days with visits to Coney Island, stuffing our faces with delicious food at Smorgasburg, and appreciating all of the art that NYC had to offer.

By August, my internship was coming to a bittersweet end. MAIP celebrated with a week long Face of Talent program. Not only was I able to network with some of advertising’s best agencies, but I was also awarded ANA’s Multicultural Excellence Scholarship, which will help me finish out my last year at SMU. I left New York with a renewed passion for advertising, as well as an appreciation for how far I had come that summer. There aren’t many things I know for certain, but I do know that this isn’t the last that New York has seen of me.”

The 4A’s Multicultural Advertising Intern Program (MAIP) connects aspiring diverse entry- level advertising professionals with prestigious advertising agencies. Since its inception in 1973, MAIP offers multicultural students a unique paid, full-time summer internship at 4A’s participating agencies nationwide, combining real-world work experience, networking opportunities within the industry, and a valuable professional credential to better position themselves in the marketplace. Simultaneously, the program offers advertising agencies the opportunity to access top talent and strengthens the 4A’s efforts to enhance the workforce diversity of our industry.

The 2016 MAIP application deadline is October 30, 2015.

TAI Student Was Awarded The O Joe Russell Scholarship From AAF Houston

The Advertising Education Foundation of Houston (AEFH) awarded the O Joe Russell Scholarship to TAI student, Sarah Campbell.  The AEFH and the American Advertising Federation of Houston (AAF-H) on April 10th presented 25 scholarships to college students who are pursuing undergraduate or post graduate degrees in advertising, communications, interactive marketing, journalism, radio/TV, commercial aSarahrt, public relations or other related fields. Sarah Campbell competed amongst students who currently attend colleges and universities within Arkansas, Louisiana, Oklahoma, and Texas (AAF-District 10).  TAI is not the only one proud of Sarah’s achievements. Her former teacher, Professor Haayen said, ““I had the pleasure of having Sarah as a student in my Advertising Research class last semester. She was a joy to have in class. She is curious, engaged, motivated and hardworking. The kind of student who inspires her teacher and classmates to do their best work. This scholarship honor is well deserved, and I am sure it is the first of many successes to come. Bravo, Sarah!”  The AEFH received submissions from 17 different schools within the AAF-District 10 region.  We are unbelievably proud that a Southern Methodist student was able to win amongst such stiff competition.  On achieving such a prestigious scholarship IMG_0707-1Campbell said, “I am honored to be selected as a recipient of this scholarship! The TAI program at SMU has been an incredible academic experience that has pushed me to grow both creatively and professionally. With the gift of this scholarship, it will be easier for me to afford the valuable resources available here at TAI. I look forward to continued mentorship from outstanding professors, inspiration from my talented peers, and the opportunity to increase the depth and breadth of my creative portfolio. The Lord has blessed me with more opportunities than I can count, and I am beyond grateful for the financial help that allows me to pursue His plan for me.” TAI is extremely proud of Sarah’s accomplishments and we can’t wait to see what she does in the future!

Please join the Temerlin Advertising Institute in congratulating Sarah Campbell on this outstanding achievement.

 

Congratulations to National Student Advertising Competition Team!

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Students from the Temerlin Advertising Institute competed with 18 other universities in the 2015 American Advertising Federation District 10 Convention.
Congratulations to the members of the National Student Advertising Competition Team on their third place finish this weekend!
Led by Professors Peter Noble and Willie Baronet, the students did an amazing job representing SMU and we are proud of all the work that they put forward this semester to make it happen.
Also at the convention, Dr. Carrie La Ferle represented SMU as member of the Keynote panel. Dr. La Ferle along with other noted national leaders from the BBB and FTC presented at the Keynote Luncheon on Advertising Ethics and Truth In Advertising. Way to go SMU!
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Finally, TAI undergraduate Sarah Campbell won the AAF 10th district O Joe Russell Scholarship!
All-in-all a pretty spectacular weekend!
Dr. Edwards

TAI Students Tien Dang and Su Hyun Han selected for 2015 Multicultural Advertising Intern Program

Tien Dang and Su Hyun Han, who are juniors attending Southern Methodist University in the Temerlin Advertising Institute, were selected to the 2015 Multicultural Advertising Intern Program (MAIP).

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Su Hyun Han
Tien Dang
Tien Dang

 

 

 

 

 

 

 

 

 

The 4A’s Multicultural Advertising Intern Program (MAIP) connects aspiring diverse entry- level advertising professionals with prestigious advertising agencies. Since its inception in 1973, MAIP offers multicultural students a unique paid, full-time summer internship at 4A’s participating agencies nationwide, combining real-world work experience, networking opportunities within the industry, and a valuable professional credential to better position themselves in the marketplace. Simultaneously, the program offers advertising agencies the opportunity to access top talent and strengthens the 4A’s efforts to enhance the workforce diversity of our industry.

Tien accepted a copywriting internship with Publicis Healthcare Communications Group in New York City while Su accepted an account management internship at McCann Erickson Detroit in Birmingham, Michigan.

Please join the Temerlin Advertising Institute in congratulating Tien and Su on their outstanding achievement.

Honoring Excellence

TAI Professor, Suzanne Larkin was nominated for the HOPE (Honoring Our Professors of Excellence) Award by Grayson Gilcrease. The ceremony took place on February 3, 2015 and was held in Residential Commons. Ms. Gilcrease was a student in Professor Larkin’s ADV 3391 Creative Production class in the Fall of 2013. Professor Larkin describes this nomination as, “feelinLarkin, Suzanneg more than normal humility by this honor. Without the effective mentoring I have received from other faculty in TAI, I doubt this honor would have come my way. The leadership and support at TAI is unlike any University I have been an educator.” Ms. Gilcrease stated that she had nominated Professor Larkin because many of the skills and concepts she had learned in Creative Production were applicable to her everyday life. Professor Larkin’s teaching methods are both “exploration and utilization of various styles to spark critical thinking and generate enjoyment; ie. Let’s have fun while we’re eating our vegetables. For instance, by flipping the Creative Production classroom, students are not passively observing their learning but are more primed through experiential engagement. Since many of my students are visual learners, I believe in in-class visual referencing and relevant project work that takes them out into the world to developed abilities beyond their expectations.” It is clear that Professor Larkin is truly an inspiration in and outside the classroom and TAI is honored to have her as member of our faculty.

Please join the Temerlin Advertising Institute in congratulating Professor Suzanne Larkin on this exciting nomination.

TAI Student Studies Distorted Beauty

TAI Student Jazmin Vazquez presented her Engaged Learning Project titled, “Distorted Beauty: Advertising and Women’s Self Concepts in the U.K. and U.S.,”on January 28, 2015 at Hughes-Trigg.  Her mentor Dr. Carrie La Ferle elaborated briefly about the project stating, “Jazmin was awarded funding to undertake research last year in the U.K. focusing on advertising regulation in the UK and the portrayal of women in advertisements.”  Vazquez’s findings “reveal that the more strict regulation of advertising in the UK of ‘soft issues’ may make women in the UK less persuaded by ads and the ads were found less believable than their American counterparts. In the end though, Jazmin believes soft issues such as stereotypes in ads and objectification of women in ads should be regulated more in the US and other parts of the world,” reported La Ferle.

Please join the Temerlin Advertising Institute in congratulating Jazmin Vazquez on this outstanding achievement.

 

 

TAI Student Invents and Markets New Product

Matthew Lee, undergraduate Advertising and Computer Science double major at SMU
Matthew Lee, undergraduate Advertising and Computer Science double major at SMU

Matthew Lee, a current SMU undergraduate Advertising and Computer Science double major, recently created a device called the Zombie Tube, a tennis ball pressurizer. TAI caught up with Lee to learn more about his entrepreneurial efforts.

How did you come up with the idea for the Zombie Tube?
After a long day of practice with my doubles partner, we always had a ritual to see who can launch the dead tennis ball the farthest. After knocking several balls into the unknown with my partner, it dawned upon me how many tennis balls are wasted. Curious, I decided to walk into the small forest behind the tennis club and to my surprise, the forest floor was completely covered in tennis balls that were mostly dead. Since tennis balls have a limited lifespan and cannot be used again after its life is over, I created Zombie Tube so it can revive dead tennis balls back to the quality of new tennis balls. This process is repeatable for infinite use, so the tennis ball’s overall life is extended until the ball itself is physically destroyed (which is really hard to do).

What are your plans to advertise the Zombie Tube?
Since advertising requires a large amount of financial capital, I need to make use of free forms of advertising to promote my product. I plan on doing personal selling or using YouTube and social media sites to help gain some attention. Hopefully if my product gains lots of popularity through my initial free forms of advertising, in the future I plan on doing paid magazine and websites ads that have a large tennis consumer base.

What are your long-term plans in the field of advertising?
Ever since I took Survey of Advertising at SMU, I have a strong understanding of what I need to do in order to help a product gain awareness and I learned the process of how advertising can win over consumers. With these general ideas, I applied my knowledge and made sure my product had the right color scheme, target audience, advertising plan, and flexibility for future marketing strategies. Overall, I plan on getting a BA in Advertising because I really want to further my understanding of this major and I see how this major can have strong an impact on businesses and consumers.

TAI congratulates Lee on his Zombie Tube invention and wishes him the best of luck! To learn more about or purchase the Zombie Tube, visit: http://savethetennisballs.com/.

Rethinking Pink: TAI Students Place Fourth Overall, Win Best Promotional Strategy for Client Mary Kay at District National Student Advertising Competition

2014 SMU NSAC AwardThe National Student Advertising Competition (NSAC) team from SMU competed in the American Advertising Federation (AAF) District 10 regional competition in Austin, Texas on April 17. They placed fourth overall and took home the Best Promotional Strategy trophy in what turned out to be a pressure filled, highly competitive event. The SMU NASC team, taught by Brice Campbell, Executive-in-Residence, and Willie Baronet, Visiting Executive-in-Residence, has been hard at work since the beginning of the Spring 2014 semester when they began doing preliminary research and strategy development for Mary Kay, this year’s national client. Using the tagline #RETHINKPINK, the team created a cohesive and memorable campaign designed to change the perception of Mary Kay among young women 18-25 years old. Students focused their efforts in Account Management, Account Planning, Traditional and Social Media, Research, Promotions, Public, and Creative (including casting and photographing the women featured in the ads), producing a comprehensive campaign executed solely by them.

2014 RethinkPink Ad designed by NSAC Creative Team
2014 RethinkPink Ad designed by NSAC Creative Team

Willie Baronet reflected on the experience, stating, “as a first time faculty in this competition I was overwhelmed by the amount of work required of the students. And impressed by the opportunities they had to present in front of industry leaders, as well as members of the Mary Kay marketing team.” All members of the 2014 SMU NSAC team are pursuing a BA in Advertising from the Temerlin Advertising Institute (TAI). Advertising majors are required to complete ADV 4399 Advertising Campaigns as part of their curriculum. This class combines major advertising theories with practice, allowing students to develop and present an advertising campaign to a real client based on current advertising challenges that the client is facing. Students that take Advertising Campaigns during the Spring semester have the opportunity to participate in the National Student Advertising Competition (NSAC). Recent NSAC clients include Glidden Paint (2013) and JCPenney (2012).

Please join the Temerlin Advertising Institute (TAI) in congratulating this year’s SMU NSAC team on their outstanding work and accomplishments!

2014 SMU NSAC Team Members and Faculty
2014 SMU NSAC Team Members and Faculty

Members of the 2014 SMU NSAC team are: (Students) Amelia Ambrose, Katie Bernet, Anne-Marie Clegg, Rachel Delesk, Andrew Fennessy, Kelly Gilliland, Elizabeth Glander, Lauren Goddard, John Ross Gramentine, Ashley Gross, Emily Jedlicka, Hillary Johnson, Jaimmy Koroma, Bernabe Maldonado, Alexandra Nowlin, Margot O’Daniel, Morgan O’Hare, Mary Olson, Ari Passy, Morgan Saxer, Dustin Weil, (and Faculty) Brice Campbell, Executive-in-Residence, and Willie Baronet, Visiting Executive-in-Residence.

TAI Student Awarded Sam Bloom Memorial Scholarship from AAF Dallas

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Vince Wagliardo receives Sam Bloom Memorial Scholarship

Vince Wagliardo, a senior Temerlin Advertising Institute major, was this year’s recipient of the Sam Bloom Memorial Scholarship which is awarded each Spring by the AAF Dallas Foundation. The Sam Bloom Memorial Scholarship is designed to recognize, promote and encourage academically talented students of advertising and related disciplines, helping them to complete their college studies. Reflective of the competitive world of business, the $2,000 award was granted on a comprehensive basis rather than solely by recommendation of the attending college or university of the recipient. Vince was evaluated based on work samples, application essay, recommendations, and academic record. Please join TAI in congratulating Vince on receiving this exciting award!