Former Television Host, Mark Bunting, Teaching Technology Marketing Class at Temerlin Advertising Institute

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SPRING 2015 – ADV 5302: Technology Marketing and Advertising 

The Course: Taking cue from Inside the Actors Studio, this weekly 3-hour class will include guest speakers from some of the industry’s biggest names. We will explore a myriad of topics involving the marketing and advertising of technology products and services.

Professor Mark Bunting is the former television host of many popular computer programs from CNBC, The Discovery Channel and The Learning Channel, www.MarkBunting.com www.SkyTV.net.

As a serial entrepreneur in both tech and media, Mark will expose students to a broad spectrum of topics within the technology advertising/marketing arena. A few of the topics will includes

  • Marketing Technology to Consumers
  • Agency and Client Relationship
  • Social Networking and The Changing Media Landscape
  • Entrepreneurialism
  • Print Advertising
  • PR’s Role in the Communication Mix
  • Marketing’s Influence in the Product Development Cycle Out of home/Alternative Media
  • Mobile and Social 

This class is designed to help students to understand the fundamental disciplines of strategy, creative, media and interactive in all facets of marketing communications for the high technology industry. A rich schedule of leading high tech marketing executives will present general case histories, new product go-to-market launch initiatives, general state-of-affairs and developing trends in technology marketing, as well as creative/media “problem solutions” that run the gamut from traditional “brand development” to “crisis or advocacy” work.

Students will hear directly from many of the marketing and advertising executives from Silicon Valley and the media industry. The program is designed to expose communication students pursuing Creative, PR, Agency, or Media careers to a portfolio of leading thinkers in the vertical of technology and consumer electronics. In addition, entrepreneurial opportunities in the changing landscape of a “new media” will also be explored.

In addition, we will explore the latest trends in digital advertising from mobile to social and its impact across marketing segments and industries. Entrepreneurialism in media will also be covered, as will the exploration of career opportunities involving all of the aforementioned.

Guest Speakers have included a number of key executives from leading technology and media enterprises. Past Speakers have included:

  • Sam Gilliland, Chairman and CEO of Sabre (Travelocity.com),
  • Rich Silverstein, of Goodby Silverstein
  • Howard Mittman, publisher of WIRED Magazine,
  • Colette LaForce– Chief Marketing Officer (AMD),
  • Rob Wrubel, Chief Innovation Officer – (University of Phoenix), and
  • Ann Finney – PR (Hewlett Packard).

Speakers from TI, Samsung and technology companies will also share their experiences throughout the semester.

TAI Students Visit Starcom Media Vest Group in Hong Kong

Temerlin Advertising Institute graduate students tour the Starcom Media Vest offices in Hong Kong. Meeting with the Hong Kong advertising executives is an amazing opportunity for students to learn how culture impacts advertising decisions in Asia and they felt welcomed by the wonderful group at Starcom Media Vest.

2014-6-12 StarComm

With the help of Dr. Kara Chan of Hong Kong Baptist University, Dr. Carrie La Ferle organizes multiple visits to agencies while teaching International Advertising in Hong Kong during the summer. The students are learning, living, and taking in as many cultural experiences as possible.

TAI Group Receives Warm Welcome at Starcomm

Findout more at http://smu.edu/temerlin/graduate/

TAI Student Danielle Olson Empowering Mayan Women Through Entrepreneurship in Valladolid Mexico

DanielleOlson

Next week Danielle Olson heads to Mexico to work for a nonprofit Dutzi Design which seeks to empower the Mayan women of Valladolid, teaching them entrepreneurship.

To support these efforts Danielle has organized a Trunk Show fundraising event to showcase these women’s handbags.

The event will begin at 8pm, June 3rd on the rooftop of the restaurant Sundown at Granada (which is located directly next to Granada theater), 3520 Greenville Ave, Dallas, TX 75206.

Two other companies will be showing their stuff including Commonwealth Couture, a designer vintage shop located in Snider Plaza. The other is jewelry designer Shona Gilbert who will be showcasing her work. Live Hair Group (a hair salon across from the venue) will set up a booth that will do free hairstyles for all the guests.

All are invited to come and support this great cause!

We love seeing our Temerlin Advertising Students changing the world! Way to go Danielle.

TAI Advertising Professor Willie Baronet Raises the Issue of Homelessness Using Homeless Signs

Temerlin Advertising Institute Professor Willie Baronet is seeking support via a crowd funding campaign for a coast to coast homeless sign buying trip from Seattle, through LA, to New York.

The goal is buy signs, create a documentary, book, and more!

Willie says:

These signs – and this practice – have become a catalyst for conversations about the nature of home, homelessness, compassion, and how we see and treat each other as humans. It has also heightened my awareness about my own upbringing and home life.

My goal is to buy as many signs and connect with as many homeless people as I can. In addition to the art installations/projects that will result from these new signs, there will be a book and a documentary film of the entire experience. Plus, I’m partnering with the Housing Crisis Center in Dallas to raise money and awareness for their program to help homeless veterans.

Your help is critical. The more people who get involved, the more meaningful the project (and the conversation about homelessness) becomes.

Help support a great cause at Indiegogo – We Are All Homeless

SMU Advertising Students are “Happy” in (and out of) class!

SMU’s Spring 2014 Intro to Creativity class comes together to create a Happy Video inspired by Pharrell Williams.

The Temerlin Advertising Institute class explores creativity and the creative thinker’s role in shaping the culture in advertising. The class is part of the new minor and major in advertising as well as part of the minor in graphic design.

An advanced course on Creative Problem Solving is also offered as part of the M.A. program at the Institute.

Thanks to Zoë Filutowski!