The Temerlin Advertising Institute would like to welcome Dr. Marc Weinberger to SMU! Dr. Weinberger joins Temerlin as an in-residence visiting research faculty member for the duration of the Spring 2013 semester.
Advertising scholar and professor of marketing, Dr. Weinberger comes to us from the Department of Marketing at the University of Massachusetts-Amherst, where he served as professor and associate dean for faculty affairs and research in the Isenberg School of Management. He was attracted to SMU because of the accomplished faculty in the department and Temerlin’s strong reputation and leadership. While only here at SMU for the spring, he hopes to share his research, meet new people and collaborate on new projects.
His research and teaching interests include marketing communication, humor in advertising and negative publicity. Specifically, he is working on humor-appeal projects, measuring the impact of advertising and publicity effects, reputation management and the effects of negative information in the marketplace.
Dr. Weinberger received both a bachelor’s degree and M.B.A. from the University of Massachusetts. He holds a doctorate in marketing from Arizona State University. His research and teaching experience has spanned over thirty years and we are proud to have him join the TAI team!
Art director Christy Parrott and copywriter Jordan Spencer, along with graduate student art director Alex Jarzemsky, undergraduate art director Jena Jessen, and copywriter Haley Gatewood, will have their work featured in CMYK Magazine’s Top 100 New Creatives issue,which is set to be released in Spring 2013. The Top 100 New Creatives #56 is a worldwide portfolio contest sponsored by CMYK Magazine. Applicants compete in five categories including art direction, copywriting, illustration, graphic design and photography. A jury of industry professionals reviews the work. Congratulations to the Temerlin Advertising Institute students for their hard work and receiving this prestigious honor.
Andrea Barreto was selected as a finalist and Kevin Do was chosen for the Honor Roll for the AAF Most Promising Minority Student program. The AAF’s Most Promising Minority Student Program (MPMS) has given hundreds of exceptional multicultural college seniors the opportunity to launch their careers in advertising by putting them in direct contact with the industry’s top advertisers, media companies, and advertising agencies. Finalists have been invited to attend the program in New York City on Feb. 4-6, 2013.
Having TAI students selected for the AAF Most Promising Minority Student program is a great honor, as it speaks to the strength of the Institute and caliber of our students, faculty and staff.