TAI MA Global Immersion Experience – June 2015 in Hong Kong

After fall and spring courses in advertising, TAI first year MA in Advertising students are off to Hong Kong for the month of June. They take International Advertising, while having guest lectures on Chinese culture and advertising in Asia from professors in Hong Kong. They also undertake cultural tours and agency visits to learn about …

TAI Students Visit Starcom Media Vest Group in Hong Kong

Temerlin Advertising Institute graduate students tour the Starcom Media Vest offices in Hong Kong. Meeting with the Hong Kong advertising executives is an amazing opportunity for students to learn how culture impacts advertising decisions in Asia and they felt welcomed by the wonderful group at Starcom Media Vest. With the help of Dr. Kara Chan …

Temerlin Advertising Institute MA in Advertising Students Study in Hong Kong

Eight Temerlin Advertising Institute (TAI) graduate students spent three weeks in Hong Kong this summer to study advertising in another culture. The program was led by TAI faculty members Dr. Carrie La Ferle, Director of Graduate Studies and Professor, and Dr. Steve Edwards, Director and Professor.  All first-year Master’s students took part in this global …

MA in Advertising Class of 2016 at Graduation

CONGRATULATIONS INSTITUTE GRADUATE STUDENTS!! We want to wish success to our graduating students as the class of 2016 move forward into their professional careers. Each one has grown and excelled over the past two years in the program. New knowledge has been acquired from persuasion theories and research to strategic brand management and ROI metrics. …

TAI MA in Advertising Executive Internship Workshop

As second year MA in Advertising students prepare for their Spring 2014 Executive Internships, four alumni of the program returned to TAI-SMU to share some words of wisdom and advice. Kellyn Dunn (class of 2012), Account Planner at Firehouse, spoke about the importance of working hard and working smart. She told the students it is …

TAI Recognized as one of Top 8 Advertising Programs in Digital Marketing/Advertising

A recent Interactive Advertising Bureau study of undergrad advertising, marketing and digital media programs recognized the Temerlin Advertising Institute’s B.A. in Advertising with a media emphasis as one of the best in the country. The study focused on five factors: SMU’s recognition nationally and internationally, the degrees offered, its undergraduate degree requirements, elective courses outside …