Student: Kaylin Ann Lampson
My experience at SXSW was one that I will never forget. My main takeaway from the entire conference, was the sessions I was able to attend at The Female Quotient activation, on International Women’s Day. The Female Quotient did a wonderful job celebrating women with both activities and speakers. There was a flower-making station, Ulta was styling hair or touching up make-up, and an option for embroidering a tote bag. Right when I walked in, I felt welcomed and was given the option to pick out a free book, that were all popular woman authors.
Outside of the environment of The FQ Lounge, I attended two back-to-back sessions with some great keynote speakers, among them the CEO and CMO of Ulta, the Chief Impact Officer of 72andSunny, and NBCUniversal’s SVP of Client Partnerships & Advertising. The main session I was attending was called “The W Factor: How Women’s Sports Became the Hottest Investment in Brand Marketing. The panelists spoke about how women’s sports have grown exponentially and what they are each doing to keep the momentum. As someone who is trying to work in the sports industry, I really enjoyed each of their unique viewpoints, and how their brands were promoting women in sports.
