Dr. Carrie La Ferle Recognized for Career Promoting Advertising Ethics and Social Responsibility

Dr. Carrie La Ferle of the Temerlin Advertising Institute at Southern Methodist University was awarded the prestigious Kim Rotzoll Award for Advertising Ethics and Social Responsibility. The award has only been given nine times since 2004 with La Ferle following the likes Ivan L Preston (2005), Herbert Jack Rotfeld (2006), Richard W. Pollay (2007), Wally Snyder (2009), Les Carlson (2010), Meme Drumwright (2013), Jerome Williams (2018) and Kim Sheehan (2019). Carrie said she was honored and absolutely beaming with gratitude to be included among these esteemed colleagues.

Kim Rotzoll spearheaded the teaching and research of ethics in advertising, from media ethics to the study of advertising as a social and economic institution in society. He was Dean of the College of Communications at the University of Illinois Urbana-Champaign for over ten years and prior to that, head of the department of advertising, one of the best ranked research advertising programs in the country. Kim died in 2003 at the age sixty-eight and the award was created to recognize individuals demonstrating an outstanding commitment to advertising ethics and social responsibility.

Dr. La Ferle was praised for….over twenty years of teaching ethics in advertising to undergraduate and graduate students, contributing to the design and now thriving MA in Advertising program at TAI with social responsibility at its core, her outstanding contribution to research, and her continued active service to the profession nationally and internationally, promoting teaching and research in ethics and social responsibility in advertising.

The American Academy of Advertising is the top advertising organization for advertising scholars interested in advertising research and education. It oversees many advertising journals, including the premier journal in the field, the Journal of Advertising.

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