The Clifton StrenghtsFinder is a scientific 177 question assessment that measures an individual’s talents resulting in a unique “thumbprint” analysis of strengths. Understanding the sequence of these strengths is one of the keys to finding and managing a rewarding career. This week, Professor Amber Benson (right), a Gallop-Certified Strengths Coach, led Professor Sandi Edgar’s Advertising Business Communications course through a basic StrengthsFinder workshop. Here, students were guided through various exercises to understand their top strengths and how they may manifest in various aspects of their personal and professional lives. This insight is important to understand how you are motivated, how you interact with others, and the types of team members you might need to compliment your strengths. Students in Professor Edgar’s class will use this research to explore personal branding and understand how to positively use this data to interview and in networking environments.