Welcome Panel for the Digital Media Strategy Specialization

By TAI Professor Dr. Hye Jin Yoon

In September, The Richards Group Media Planners and SMEs (Subject Matter Experts) visited TAI to discuss what having a career in media and digital look like. Experts in paid social, programmatic, and brand media took turns discussing their role in the agency, what kind of path they took to get where they are, what are the differences between SMEs and media planners, and tips on preparing for internships and future careers. An amazing group of nine TRG experts came to the panel and enjoyed fielding questions from our students.

Our senior Digital Media Strategy Specialization students joined the panel as well, Beth Rose, Hannah Tymochko, Julia Devine, and Austin Inglett, all graduating seniors, took time out of their busy schedules to give tips to the incoming group on how to navigate school and professional career building. Students discussed numerous past and current internship experiences, scholarships they have won, and classes within TAI and outside that helped them build relevant knowledge. Everyone emphasized the importance of networking and advised the new students to tap into our TAI faculty as a great resource and to establish more connections.

The Richards Group will be back in November for another media/digital panel and all of TAI will be invited. Media and digital crosses over to all other tracks so it would be a great way to learn more about different areas of an advertising agency. We hope to see you there!

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