Introducing SMU’s 2017 NSAC Ad Team Members

This year SMU will be competing again in the National Student Advertising Competition (NSAC). Students were selected by Ad Team manager Professor Amber Benson to be a part of SMU’s award-winning Ad Team, Praxis. The Ad Team is broken up into four teams, including Creative, Strategy/Planning, Media & Research, and Account. These teams will work together to create a full campaign for this year’s client, Tai Pei Frozen Asian Food.

Ad Team members
Ad Team members shown in the order listed below. Not pictured: Matthew Smyth, Melissa Hodges, and Mariela Tanchez.

Creative Team:

Laura Walsh is the Executive Creative Director. She is an Advertising (Creative) and Marketing double major with a minor in Graphic Design.

Matthew Smyth is an Art Director/Copywriter. He is an Advertising major on the Creative track with a minor in Graphic Design.

Tiffany Giraudon is an Art Director/Copywriter. She is an Advertising (Creative) and Studio Art double major with minors in Graphic Design and Art History.

Abby Coon is an Art Director/Copywriter. She is an Art and Advertising (Creative) double major with a minor in Photography.

Melissa Hodges is an Art Director/Copywriter. She is a Marketing major with a minor in Advertising.

Christina Skertchly is an Art Director/Copywriter. She is an Advertising major on the Creative track with minors in Business Administration and Graphic Design.

Emma Clayton is an Art Director/Copywriter. She is an Advertising major on the Digital Media track.

Rachel Kainer is the Copy Chief. She is an Advertising major on the Digital Media track with Psychology and Sports Management minors.

Eric Sedeno is the Graphic Designer. He is an Advertising major on the Creative track with a minor in Graphic Design.

Kendall Krieger is the Video Producer. She is an Advertising (Digital) and Film double major.

Strategy/Planning Team:

Nicholas McCall is the Planning Director. He is an Advertising major on the Digital Media track with minors in Chinese and Statistics.

Cheyenne Tilford is the Strategy Manager. She is an Advertising major on the Strategic Brand Management track with minors in Fashion Media and Arts Entrepreneurship.

Joanna Fennessey is an Integrated Strategist. She is an Advertising major on the Strategic Brand Management track with a minor in Psychology.

Cooper Wildeson is an Integrated Strategist. He is a Marketing and Advertising (Digital) double major.

Paige Brown is an Interactive Strategist. She is an Advertising major on the Digital Media track with a French minor.

Rebecca Romero is an Interactive Strategist. She is an Advertising major on the Digital Media track with minors in Psychology and English.

Sara Jane Stephens is an Experiential Strategist. She is an Advertising major on the Strategic Brand Management track with a minor in Spanish.

Amy Cooley is an Experiential Strategist. She is an Advertising (Strategic Brand Management) and Spanish double major.

Media & Research Team:

Gifford Mellick is the Research & Media Director. He is an Advertising major on the Strategic Brand Management track with a minor in Statistics.

Peyton Turbeville is the Insights Manager for Primary Research. She is an Advertising (Strategic Brand Management) and Psychology double major.

Gyeryeong Kim is the Insights Manager for Secondary Research. She is an Advertising major on the Digital Media Strategy track.

Chad Brennecke is the Business Analyst. He is a Marketing major with an Advertising minor.

Yuan Yuan Wu is a Media Planner. She is an Advertising major on the Strategic Brand Management track.

Emma Flores is a Media Planner. She is an Advertising pre-major.

Account Team:

Lex Pedraza is the Group Account Director. He is a Markets & Culture major with an Advertising minor.

Jessica Giraudon is the Project Manager. She is an Advertising major on the Strategic Brand Management track.

Donald Conkey is the Assistant Project Manager. He is a Political Science major with an Advertising minor.

Mariela Tanchez is the Production Manager. She is a Communications major with an Advertising minor.

Margot Wynant is a Business Development Manager. She is an Advertising major on the Digital Media track with a minor in Graphic Design.

Alex Gurasich is a Business Development Manager. He is an Advertising major on the Digital Media Strategy track.

Four of these Ad Team members, not yet decided, will be selected to present the team’s work in a 20-minute long presentation to a panel of judges made up of industry experts at each level of competition – first at the District level in Fort Worth, TX in April, then (if they advance) at the National level in New Orleans, LA in June.

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