Chief Marketing Officer of Splash Media Guest Lectures

Jim McKinnis, Chief Marketing Officer at Splash Media, guest lectured for the students of Professor Bunting’s Advertising Technology class. In speaking with Professor Bunting’s class, Jim felt that the lead competitive edge students need to train for is content development. He further elaborated that the current generation has a very intimate knowledge of social media platforms, which will give them an advantage over people who have been in the field longer. Being able to think quickly and provide relevant content is what will allow a student to stand apart from others in the job marketplace.

20150212Jim Mckinnis Splash Media Logo
Jim McKinnis, Chief Marketing Officer at Splash Media

 

Jim brings more than 25 years of creative thinking and marketing experience to his role as CMO. Steeped in the foundation of brand advertising, Jim previously served as Chief Creative Officer for TracyLocke/DDB Dallas before embracing big data as CCO North America at the CRM powerhouse, RAPP. Then grew to run the RAPP LA office for 8 years of explosive growth. Now the latest stage of his career finds Jim helping to lead the first true global agency driving business solutions through social platforms, Splash Media.

20150212 Jim Mckinnist & Mark Bunting
Professor Mark Bunting (left) has a Q&A session with Jim McKinnis (right)

 

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