On Wednesday, October 22, students in Willie Baronet’s Creative Advertising Portfolio class attended Clampitt Paper’s Clampitt University Paper School. The two hour session provided students with an overview of all aspects of the paper business: how it’s made, the various weights and grades and finishes, and how to specify paper for a print job. Industry veterans Don Clampitt and John Hampton both presented to the class, after which they had a chance to explore the Clampitt Sample Room and Creative Center where they could take printed samples back with them for reference. Each student received a diploma for having attended the Paper School.
Founded in Dallas in 1941, Clampitt Paper is a paper merchant that sells direct to large and small scale printers as well as creative designers and local merchants. Their Creative Center, located in their Dallas headquarters, offers a comfortable environment for researching modern paper and print solutions, networking with graphic arts professionals and meeting clients. The Creative Center hosts several events for Dallas-area professionals and students each month, including the Paper School.
The Temerlin Advertising Institute’s Creative Program prepares students for careers in art direction and copywriting. Many of our alumni have gone on to work as Creative Directors for advertising agencies, corporations and design firms. Understanding the paper business and how it relates to brand design and development is one of many skills students in the Temerlin Advertising Institute’s Creative Program acquire during their time in the program. Such skills prepare them to be leaders in the industry.
For more information on the Temerlin Advertising Institute’s Creative Program, visit: http://www.smu.edu/Meadows/AreasOfStudy/Advertising/UndergraduateStudies/AdvertisingCreative.
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