Guildhall at PAX 2013

René Archambault, manager of admissions and alumni affairs for The Guildhall at SMU, is representing the University at the Penny Arcade Expo (PAX) – a world-renowned gaming conference that takes place annually in Seattle. She and Lecturer in Level Design Michael McCoy are updating daily from PAX 2013.

Guildhall grads make good

PAX Gearbox boothIt’s PAX Day #3, and the attendees are showing no signs of slowing down! It’s always so wonderful seeing our local industry friends out at a show that is so far from the Lone Star State, and Gearbox Software is certainly a good friend of The Guildhall at SMU.

Gearbox is collaborating with a great studio called 2K this year at PAX, showcasing the upcoming Borderlands 2 Headhunter Pack add-on: T.K. Baha’s Bloody Harvest. Players are competing to take down the boss, and the attendee with the fastest time will be flown out to Gearbox on September 14 to compete against the Gearbox Software team at their Community Day in Dallas, Texas.

PAX Borderlands 2 signageDroves of Guildhall alumni have worked on successful Gearbox titles such as Borderlands, the Brothers in Arms titles, Borderlands 2, and Aliens: Colonial Marines. We are so excited to see what’s next for the studio and for our alumni who are developing the next great titles.

For more information about Gearbox Software, visit their homepage at gearboxsoftware.com.

PAX Day 3

Posted in Guildhall at PAX 2013 | Comments Off

Sonic, the Master Chief, and me

Today was day #1 of PAX, and it was fast and furious. Over 60,000 eager attendees entered the Washington State Convention center to play, interact, and to discover what is on the forefront of the world of board, card, and video gaming.

One of our favorite things to do on the first day is to walk the show floor and experience the quirky world of cosplay. For those of you unfamiliar with the term, it is short for costume play; which is way more than the mere act of “dressing up.” Cosplay is a subculture of the gaming industry where participants assume the personality and persona of a specific character or idea…and PAX didn’t disappoint. See what you think!

Guildhall at PAX Guildhall at PAX 3 (Master Chief)

Guildhall at PAX 2

Guildhall at PAX 4  Guildhall at PAX 5 (Sonic)

Posted in Guildhall at PAX 2013 | Comments Off

A primer on PAX

An update from René, manager of admissions and alumni affairs for The Guildhall at SMU:

The Penny Arcade Expo logo

Penny Arcade originally became famous as an online web comic about gaming culture. In 2004, the website’s founders launched The Penny Arcade Expo (PAX) in Seattle, Washington, with about 4,500 attendees. Over the past 9 years, it has become one of the nation’s largest gaming conventions, with more than 70,000 attendees in 2013.

The convention has also expanded outside of Seattle in recent years with shows in Boston, Massachusetts and Melbourne, Australia. From a massive exhibition hall, to concerts, to hundreds of panels, PAX is leading the way as the preeminent convention for gamers, both professional and independent.

The Guildhall at SMU will celebrate its 8th exhibition year at PAX Seattle this Labor Day weekend, recruiting the next generation of game changers. Michael and I will be blogging from the event daily, so please join us on this adventure into the world of all things gaming.

Posted in Guildhall at PAX 2013 | Comments Off