A primer on PAX

An update from René, manager of admissions and alumni affairs for The Guildhall at SMU: Penny Arcade originally became famous as an online web comic about gaming culture. In 2004, the website’s founders launched The Penny Arcade Expo (PAX) in Seattle, Washington, with about 4,500 attendees. Over the past 9 years, it has become one of the nation’s largest gaming conventions, with more than 70,000 attendees in 2013. The convention has also expanded outside of Seattle in recent years with shows in Boston, Massachusetts and Melbourne, Australia. From a massive exhibition hall, to concerts, to hundreds of panels, PAX is leading the way as the preeminent convention for gamers, both professional and independent. The Guildhall at SMU will celebrate its 8th exhibition year at [...]