Hal Brierley Helps Prepare The Next Generation Of Business Leaders

Hal Brierley has come a long way from starting a database marketing firm in 1969 in the basement of Dillon Hall at Harvard Business School. Brierley became well known as the only external consultant involved in the launch of American Airlines AAdvantage, the nation’s first frequent traveler program. He grew his firm Epsilon into an industry leader, and then spent 30 years building Brierley + Partners into a global leader in the design and management of customer loyalty programs. A $10 million gift to SMU from Brierley and his wife, Diane, created the Brierley Institute for Customer Engagement in Cox, the nation’s first academic institute devoted to study of the field.