Project Description
Spring 2014
Hal Brierley Helps Prepare The Next Generation Of Business Leaders
Hal Brierley has come a long way from starting a database marketing firm in 1969 in the basement of Dillon Hall at Harvard Business School. Brierley became well known as the only external consultant involved in the launch of American Airlines AAdvantage, the nation’s first frequent traveler program. He grew his firm Epsilon into an industry leader, and then spent 30 years building Brierley + Partners into a global leader in the design and management of customer loyalty programs. A $10 million gift to SMU from Brierley and his wife, Diane, created the Brierley Institute for Customer Engagement in Cox, the nation’s first academic institute devoted to study of the field.
It’s Not Just Research. It’s Also Personal.
“Thinking of my grandmother’s battle with breast cancer reminds me that my research has a real purpose: to benefit the millions of women around the world who might one day find themselves in her situation.”
SMU Law Clinic Gives Fresh Start To Families In Distress
SMU’s community clinics open doors to legal services for low-income North Texas residents unable to afford representation. One of the newest among 10 clinical programs and projects offered by the Dedman School of Law, the VanSickle Family Law Clinic launched in January 2016 under the direction of Chante Prox. Prox says it takes a special breed of attorney – part therapist, part legal ninja – to handle the emotional highs and lows involved with family law proceedings. Things get personal as attorneys navigate the choppy legal waters surrounding some of life’s most stressful changes.
Working Out With SMU Rowing
While most of us are hitting the snooze button on the alarm, members of the SMU rowing team have already completed a rigorous warm-up routine and are ready to hit the water for a few hours of practice. SMU photographer Hillsman Jackson captures the beauty and athleticism of these dedicated student-athletes as they work out at Dallas’ White Rock Lake.
SMU Entrepreneurs And Their Cheeky Card Games
What began as a class project has sparked a two-game winning streak for Tim Cassedy, assistant professor of English, and former students Chelsea Grogan ’15, Jenna Peck ’15 and Kate Petsche ’15. They invented Dick: A Card Game Based on the Novel by Herman Melville and Bards Dispense Profanity.
Spring 2014
