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2021 Alumni February 2021

Luck of the draw

How did these random roommates become valued friends and business partners? Sometimes you just click.

When they first met as SMU roommates, Jaime Noble Gassmann ’02 (on the left in the photo above) and Beth McKeon ’02 weren’t sure they would be close friends. Flash forward to 2020, and they’re revolutionizing the startup ecosystem together.
Beth is the co-founder and CEO of Fluent, a Denver-based data technology company that developed the Fluency Score, which works like a FICO score for startups. Jaime serves as the company’s COO.
Since graduation, their paths have diverged for long periods but intersected at crucial points. The connection that took root in their campus home has kept them close through the years. That’s something they didn’t always see coming.
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