The Cox School of Business and the Annette Caldwell Simmons School of Education and Human Development have created a new certificate to teach the business management side of the growing esports industry.
The Esports Business Management Certificate consists of six courses, each lasting six class hours, and combines a mix of self-paced work with weekly online meetings with instructors. SMU PRO is currently accepting students for the program, which starts in spring 2021. Classes include esports ecosystem and business models, fan engagement and sponsorship activation, and business development and revenue strategies. The certificate can potentially be completed from anywhere in the world in as few as six months.