February 22, 2016
Nick Boulle placed second in the Prototype Challenge Class in the Rolex 24 Hours of Daytona. Photo by Taylor Johnson.

Nick Boulle placed second in the Prototype Challenge Class in the Rolex 24 Hours of Daytona. Photo by Taylor Johnson.

Nick Boulle ’11 knows how to make an impressive debut. Boulle finished in second place in the Prototype Challenge (PC) Class during his first time to compete in the Rolex 24 Hours of Daytona, January 29-31.

The Rolex 24 Hours is a grueling 24-hour marathon on the storied Daytona International Speedway in Daytona Beach, Florida. Boulle’s teammates included Tom Kimber-Smith, a 24 Hours of Le Mans winner, Robert Alon and Jose Gutierrez. The team traveled a total of 698 laps around the 3.56-mile circuit, with each driver completing about six hours behind the wheel during the endurance race. Their Le Mans PC car, an open cockpit design, clocked up to 190 mph during the event and was sponsored by de Boulle Motorsports and Meridian Realty Advisors.

The son of Denis and Karen Boulle, owners of de Boulle Diamond & Jewelry, purveyors of Rolex watches and other fine jewelry, Boulle grew up in University Park and started racing go-karts as a youngster. By the time he was an SMU student, he was competing nationally on the Volkswagen Junior Driver circuit.

After earning his BBA in finance from the Cox School of Business, he stepped away from motorsports for a while, taking up competitive cycling and growing his social media/marketing firm, WOW!Birds.

It appears, though, that his racing career is going full speed ahead.

“I have always loved motorsports,” he says, “and racing in the Rolex 24 has turned a dream into reality.”