We interviewed best-selling author and SMU Cox marketing professor Arjan Singh about his latest book, “Competitive Success: Building Winning Strategies with Corporate War Games.” Q: What inspired you to write about corporate war games? Prof. Singh: Corporate war games are a powerful tool for businesses to prepare for the future. I was inspired to write…Continue Reading This is War! (Corporate War Games, That Is)
This is War! (Corporate War Games, That Is)
