In partnership with the Office of Information Technology, Student Academic Engagement and Success (SAES) began migrating unit websites to the new SMU-banded web pages in May and completed migration on September 1.
As part of the brand migration, the SAES Marketing, Communication, and Digital Technology committee worked with unit webmasters to assist with a site content refresh (e.g., text, pictures, layouts). The committee recommended reorganizing navigation and pages based on Google Analytics data of high-traffic pages. As part of the process, broken links, spelling, SEO optimization, SMU web governance, and site navigation were addressed. Finally, professional headshots and employee biographies were also added.
Additionally, SAES Marketing, Communication, and Digital Technology committee announced the reorganization of the Media Library. The media library contains pictures, files, and other digital assets linked to our web pages.
Due to the migration and restructuring of pages, the Media Library was updated into a structure similar to the page organization (e.g., academic support, academic enrichment, and initiatives).
Webmasters should notice folder organization changes and our removal of files that are no longer linked to any front-end pages. This eliminates constituents from finding outdated files by accident in SMU searches. Plus, file names may have been changed to improve accessibility and navigation.
The final step of our process will be to finalize redirects, verify brand standards across SEAS pages, and delete the old web pages the week of September 11. If units require content from their old sites, they are advised to make appropriate arrangements to export and/or archive.