SMU biomechanics experts team with Mark Cuban to research phony falls in basketball
Biomechanics experts at Southern Methodist University have teamed with Dallas Mavericks owner Mark Cuban for a scientific study of the unsavory practice of player flopping in basketball and other sports.
Cuban-owned Radical Hoops Ltd. awarded more than $100,000 to fund the 18-month research study at SMU to investigate the forces in typical basketball collisions.
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