June 25, Robert Hunt, director of global theological education at the SMU Dallas Perkins School of Theology, for a commentary outlining a difference between the way Artificial Intelligence might generate “art” and how trained human artists follow a different process and produce different results. Published in Inside Sources under the heading Skilled Artists Create Art; ‘Creatives,’ No: https://tinyurl.com/3uva6tt6
The word “artist” derives from the Latin “ars.” It refers to skill or craftsmanship. In popular understanding, an artist has creative ideas and the skill and craft to make these ideas manifest in works of art.
But in Silicon Valley culture and the tech industries in general, the word “artist” has been replaced by “a creative” or “creatives” in the plural.
A creative, in Silicon Valley parlance, is a person who makes Instagram videos, TikTok videos, YouTube videos, podcasts, and other social media content. It is “creatives” who manufacture content to fill the endless need for anything that will keep eyeballs on screens so that data can be collected and advertisements sold.
Continue reading “Skilled Artists Create Art; ‘Creatives,’ No”