March 20, Liz Navarro, adjunct professor of public speaking at SMU who teaches in the Corporate Communications and Public Affairs Division, for a commentary advocating that students and small business owners take steps to improve their personal branding on social media and other platforms. Published in the Dallas Business Journal: http://bizj.us/1q2uie
Since we’re all at home and have some time on our hands as we play defense against COVID-19, we really ought to take this opportunity to play some offense and sharpen up our personal branding tools.
If someone were to visit your LinkedIn profile, scan your resume, or Google your name, what would they learn about you? There’s a good chance they could read your current job title and see a list of companies you’ve worked for. They can likely figure out your approximate age, your alma mater, and how well you use Microsoft Office. . .