April 14, Michael Davis, economics professor at SMU Dallas Cox School of Business, for a piece examining the effectiveness and role of the “corporate we” communications from companies that decide to take sides on political issues. Published in the Orange County Register: https://bit.ly/3tk9Ejo
What does it mean when a corporation takes a stand on some divisive political issue? If a corporation comes out and says “this is what we think,” who is this we?
It’s an important question.
There was a time when drinking a coke on a Delta airlines flight while traveling to the All Star Game was not a political act. No more. Corporations like Coca-Cola, Delta Airlines and Major League baseball now think it important to let you know the corporate view on some of the most complex and divisive issues of the day. Most recently, of course, a number of corporations have made loud and confident statements condemning changes to voting rules in several states.
Continue reading “The unaccountable corporate ‘we’ never has to play by the rules”