Inspiring Purpose: Marc Patrick ’93, Senior Director at Nike

Marc Patrick, an SMU alumnus and senior director for global brand communications at Nike, Inc., will be the guest speaker for the 2019 ExxonMobil Lecture on advertising, media and communication ethics, sponsored by the Temerlin Advertising Institute (TAI) of SMU’s Meadows School of the Arts.

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Patrick will present “Inspiring Purpose” at 7 p.m. Wednesday, November 6 at the Angelika Film Center, 5321 East Mockingbird Lane in Dallas. A reception with cocktails and appetizers from 6 to 7 p.m. precedes the lecture, and a dessert buffet with cocktails and networking follows at 8 p.m.

In addition, experiential “pop-up” opportunities will be available 6-6:45 p.m. during check-in, and again during networking from 8 to 9 p.m. Participants include Nike’s EKIN program; Centre, a sneaker boutique; The Marcus Graham Project, a Dallas-based nonprofit fostering diversity in the media industry; and AAF Dallas, the local chapter of the American Advertising Federation.

About Marc Patrick

He is an inspiring brand leader with expertise in building brand loyalty via storytelling, products, services and experiences that create impact and transcend culture. He earned a B.A. in advertising at SMU in 1993, where he was a noted student/athlete and member of the men’s track and field team. His early career included positions at three major advertising agencies: TBWA/Chiat/Day, Burrell and DDB. While at DDB Chicago, he brought his passion for advertising and sports to bear on the McDonald’s account, driving NBA partnership campaigns featuring Larry Bird and Grant Hill.

Patrick then began a successful 20-year career at Nike, Inc., where he now serves as the senior director for global brand communications as part of Nike’s Global Brand Marketing team. He launched the first “Just Do It” campaigns in both South Africa and Russia, drove strategy for the elite high school football program The Opening on ESPN, launched the documentary on Nike’s popular Air Force 1 sneaker, led the “Move NYC to Move the World” brand strategy for Super Bowl XLVII, managed a Nike Golf reorganization, and currently leads the global brand communication teams to drive cross-category “Just Do It” campaigns across existing and new forms of content.

Patrick sits on boards for the World Golf Foundation, Brand Innovators LLC, and BESThq, and is an active member of Alpha Phi Alpha fraternity. He and his wife Angela, a fellow ’93 alum, have three daughters, one of whom is following in her parents’ footsteps and is a freshman at SMU.

Supporters of the evening’s event are Nike, Centre, Richards/Lerma, The Marcus Graham Project, EKIN and AAF Dallas.

ExxonMobil has endowed the lecture series through a grant to SMU’s Temerlin Advertising Institute. The grant supports Temerlin’s goal of promoting corporate and advertising ethics through its communications programs and public events.

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