Newest Arts Management Research by SMU Meadows Shaping the Cultural Landscape

The Promenade (La promenade) by Marc Chagall

Research projects, public lectures and community initiatives delve into arts philanthropy, constituent engagement and more

Two new research projects underway at SMU Meadows School of the Arts involve Meadows faculty members, students and alumni in the M.A./M.B.A. degree program, as well as scholars and professionals from other countries. They are collaborating to investigate common topics related to fundraising and audience development that currently affect most cultural institutions.

Both projects are part of Meadows’ Division of Arts Management and Arts Entrepreneurship (AMAE) program.

The first research project, “‘Don’t Worry, Be Happy’: Artworks Eliciting Positive Emotions Increase Commitment to the Arts Among Younger Audience,” investigates viewers’ emotions when exposed to artworks with a happy, shocking or neutral theme. It is one of the first studies to do so from an arts management and cultural policies point […]