Spherical Brand Promise
The Spherical Brand Promise
Creating knowledge for courageous change
For the bold, curious, and creative, SMU is the comprehensive research university whose enterprising spirit in a vibrant community empowers leaders to tackle grand challenges
Driven, professional, inclusive, cosmopolitan, welcoming
Think big. Do good.
Read full document (link requires an active SMU account).
The Brand Promise video answers the question 'What makes a brand?'
The SMU Brand Promise Video
Our brand positioning defines how we’d like to exist in the mind of our consumers. It is a logical, straightforward definition of the brand that allows for clarity and focus.
Watch the video (link requires an active SMU account).