SMU Marketing and Communications includes teams specializing in digital marketing, creative content, planning and project management, media and community relations, social media, and university communications.

Marketing and Communications’ efforts focus on SMU’s visibility and reputation building, and support for admission, fundraising, events, and alumni engagement. We do this through strategy recommendations, creative design, content generation, photography, video, data analytics, stewardship of the university brand, advertising, printed communications, web and electronic communications, and social media.

We work with colleagues within DEA (alumni relations, annual giving, major giving, program services, donor relations) as well as undergraduate admission and across all schools and areas.

On this website, you can request a project (be sure to review the project guidelines), tell us about an SMU story that’s worth promoting, download a creative brief document, generate a customized giving form link for your project, or learn more about:

WHAT YOU USE  MARKETING AND COMMUNICATIONS FOR

When you need marketing materials or strategic marketing recommendations, talk to us! Marketing and Communications team members can attend your kickoff meetings for big projects, provide strategic and creative recommendations, and print and electronic design services.

  • Marketing strategies
  • Creative strategies
  • Websites
  • RSVP forms
  • Email banners
  • Digital signs
  • Presentations
  • Invitation packages
  • Brochures
  • Flyers
  • Signage
  • Advertising
  • Event programs
  • Solicitation materials

To request a project, complete our project request form and a Marketing and Communications staff member will be in touch with you to discuss.

OUTSOURCING PROJECTS

Contact SMU Purchasing for branded items that can be outsourced without going through Marketing and Communications, including:

  • coffee mugs
  • pens
  • magnets
  • keychains
  • post-it notes
  • t-shirts
  • other giveaway or promotional items

Purchasing uses SMU preferred vendors to fulfill your project. In most cases, you’ll work directly with Purchasing, and Marketing and Communications can provide artwork if required.

PREFERRED VENDORS

SMU maintains a list of preferred vendors for print projects, giveaway or promotional items, direct mail pieces, and miscellaneous items like t-shirts, hats, silkscreening, and embroidery. You must use a preferred vendor for these items. Using SMU preferred vendors ensures that SMU’s strict quality standards are met.

BRANDING

Why is branding important to SMU? Consistency in symbols and messages is critical in the development of University communications. No matter how diverse and distinctive the activities of a university may be, there must be some common visual themes associated with the institution as a whole.

Brand guidelines are particularly important for SMU as we seek to enhance our national recognition. We request that you follow the established guidelines as closely as possible in all your communications, including projects that you produce independently of Marketing and Communications.

For more details, refer to the official SMU Brand Guidelines at smu.edu/brand.

SMU LOGOS

SMU’s logos are the most important symbols used to communicate our public identity or brand. They quickly convey the message that the reputation and strength of the University stand behind any programs or events for which these logos are employed, and that correspondence or documents on which they appear reflect official University business.

To maintain the integrity of these important symbols, all SMU logos are created by, and are available exclusively through, SMU Marketing and Communications. Logos should not be produced independently or altered in any way.

You may download official SMU logos for electronic or print usage at smu.edu/logos.

SMU COLORS

SMU’s colors are red and blue. See illustration for Pantone, CMYK, and RGB values. Hexadecimal values (for email and web) are #CC0035 (red) and #354CA1 (blue).

In printing, it is important to be aware that exact shades are unpredictable, especially when they are being reproduced on materials such as plastics and fabrics.

Often it is a good idea to work closely with your printer to ensure color accuracy rather than to rely solely on the Pantone number.

For more details, refer to the official SMU Brand Guidelines at smu.edu/brand.

EDITORIAL STYLEGUIDE

SMU generally follows AP style. A few quick and easy things to remember:

  • Don’t use periods in PO Box numbers.
  • Use hyphens in phone numbers rather than periods or parentheses.
  • Titles like “professor” or “dean” are not capitalized unless they precede a name.
  • Make sure days and dates match.
  • Don’t use ordinal indicators (th, rd, st) in dates (example: Dec. 25, not Dec. 25th)

For more details, refer to the official SMU Editorial Styleguide at smu.edu/brand.

PHOTOGRAPHY & VIDEOGRAPHY RESOURCES

Photography and video of University facilities and events must be done in partnership with the University and Marketing & Communications. Learn more on our Photo and Video Services page.

  • Access to branded University photo and video assets is granted through Marketing & Communications. Permission to use SMU photos and video is granted for official University communications only.
  • All freelance photographers and videographers must be under legal contract with SMU for copyright usage, carry liability insurance, and agree to location standards.
  • You can view photos from recent events at photos.smu.edu. Photos are downloadable using the password “mustangs”.
  • To secure a photographer for an assignment, you must submit your request at least 4 weeks in advance.

WEB ALIAS REQUESTS

A web alias is a shortened version of a URL that redirects to your actual web page (example: smu.edu/striveforfive redirects to blog.smu.edu/annualgiving/horsepower/?sc=AAES1UALLDNL1PBZ1704). Aliases are used on print pieces, social media tiles, or other marketing materials.

Please note that if you’re only marketing your project via e-mails, you do NOT need an alias, as your actual URL can be “hidden” behind a link (example: Please RSVP for this event by Friday. <– the link behind the words “RSVP for this event” goes to your actual URL, so no alias is needed.)

SOCIAL HASHTAGS

In general, we recommend either using #smu as a secondary hashtag along with your main one, or incorporating “smu” into your hashtag.

Examples:

  • #ponypower #smu
  • #worldchangers #smu
  • #smuworldchangers
  • #striveforfivesmu