Studio Fall 2017
How might we improve the patient journey with prescription medication?
RefillWise is a prescription discount card company based in Plano, TX. RefillWise recognizes that there are millions of people in the U.S. that cannot afford to pay for their prescription medications. They created their prescription discount card to help anyone in need. The RefillWise card allows members to save money on their prescriptions at all major pharmacies nationwide.
TEAM:
Caleb Kyle | Gavin Pham | Michaela Rollins
This team developed an empowerment campaign which included promotional pamphlets and posters. Additionally, they created a texting
service for patients to check prices of medications. They believed that a price transparency service and empowerment campaign would address a real need that patients are experiencing daily.
TEAM:
Thom Browne | Courtney Kent | Joe Minardi
This team realized the lack of awareness there was of medication affordability among those who do not struggle to afford medications. They saw an opportunity to engage this type of customer and leverage that engagement to help patients who are struggling. They created a system called Refillwise Sponsor that offers a way for customers to do something that they already do in a way that benefits others.
They arrived at a program where people who fill prescriptions and do not struggle could become a member of this program. They could then show their membership card every time they filled their prescription, which would trigger a small donation on behalf of the pharmacy to benefit people who are struggling.
