Studio Fall 2018
How might we create opportunities for connection between West Dallas and the Harold Simmons park?
In 2018, the Trinity Park Conservancy (TPC) was working to transform 200+ acres of the Trinity River flood basin into a recreational park that would be named after famed Dallas business tycoon, Harold Simmons. Their goal was to unite Dallas’s residents through the park while providing a public space that would enable access to nature, economic development opportunities, and a better general understanding of the river’s ecosystem.
TEAM:
Marlene Gomez Islinger | Kiran Lakhian|
Mikey Murphy | Victoria Sun Esparza | Tania White
In the fall of 2018, the MADI Studio group determined that the new development provided an opportunity to create a community brand that captured West Dallas as the closest entity to benefit or lose from this effort.
The team followed four design principles in creating the VIVA West Brand. These included:
Continue to build strong relationships with the West Dallas Community.
Show them something they can interact with.
Focus on co-creation over consensus. Offer customizable options.
Respond to feedback directly and show them.
A life-sized VIVA West Dallas logo was prototyped and tested. The future goal was that West Dallas would take ownership of the brand and ensure that it could be reflected visually in their space and in the future Harold Simmons Park.
