No. It’s not about fish doing Zumba.
Twice per year, SMU conducts a simulated phishing exercise where the University sends a simulated phishing message to employees based on the types of phishing messages we have most recently received. Last year, over 100 SMU accounts were compromised due to users falling victim to these attacks so we are committed to reducing our click through rate through user education and awareness. When we started the simulated phishing awareness campaigns in 2013, we saw a 40% click-through rate. In 2014, we reduced that click-through rate to 20%. In our first campaign of 2015 that number had dropped to just 10%.