Founded as a jewelry brand by Nrithi Subramanian 25’ (pictured above sitting on a chair) in 2020, Mantra and Co. is a South Asian diasporic brand that relaunched on November 1st to additionally sell apparel and other accessories. Mantra and Co. seeks to promote unity within the diversity of the South Asian community! The brand sells crewnecks, t-shirts, and other apparel that merges South Asian culture with a western streetwear aesthetic. The company is one of profit and progress as a portion of its proceeds are used to help fund a non-profit hospital in Chennai, India!
Along with her team of fellow college students from around the country, Nrithi is passionate about reclaiming the desi culture, narrative, and community! Here are her own words:
“I created this idea, of a desi fusion apparel brand 3 years ago, while confused by my identity, hoping to create the representation for South Asian Americans that our society lacked. 3 years later, my dream, Mantra and Co, is live.
This is for the children that grew up ashamed of their culture, navigating the duality of their upbringing, and building their identity from the ground-up. This is ours.”
To learn more about Mantra and Co., visit mantra and co.
Raleigh Dewan is a junior at SMU double majoring in Creative Writing and Marketing with a concentration in Entrepreneurship and minors in Italian, History, and Public Policy and International Affairs. At SMU, Raleigh is a Hunt Leadership Scholar, BBA Scholar, Hilltop Scholar, Pre-Law Scholar, Hegi Career Leader, and a member of the University Honors Program. On the hilltop, Raleigh serves as the Internal Development Chair of Program Council, a member of the Campus Services Student Advisory Board, and is President of the Engaged Learning Student Board.