Big iDeas Entrepreneurship Student Women in Business

Mantra and Co. Fuses Culture with Commerce!


Founded as a jewelry brand by Nrithi Subramanian 25’ (pictured above sitting on a chair) in 2020, Mantra and Co. is a South Asian diasporic brand that relaunched on November 1st to additionally sell apparel and other accessories. Mantra and Co. seeks to promote unity within the diversity of the South Asian community! The brand sells crewnecks, t-shirts, and other apparel that merges South Asian culture with a western streetwear aesthetic. The company is one of profit and progress as a portion of its proceeds are used to help fund a non-profit hospital in Chennai, India! 

Along with her team of fellow college students from around the country, Nrithi is passionate about reclaiming the desi culture, narrative, and community! Here are her own words:

“I created this idea, of a desi fusion apparel brand 3 years ago, while confused by my identity, hoping to create the representation for South Asian Americans that our society lacked. 3 years later, my dream, Mantra and Co, is live.

This is for the children that grew up ashamed of their culture, navigating the duality of their upbringing, and building their identity from the ground-up. This is ours.” 


To learn more about Mantra and Co., visit mantra and co. 

Big iDeas Entrepreneurship Student Technology

Sprout Food Solutions Tackles Food Waste!

2022 Big iDea pitch winner Ashwin Rajesh ‘23 is a senior majoring in Computer Science with a minor in Business Administration. Ashwin cofounded Sprout Food Solutions in May of this year as a SaaS startup primarily focused on the reduction of kitchen food waste. The company addresses the complex problem the food industry faces concerning how much perishable food truly needs to be bought in order to meet demand, seen as billions of dollars worth of food is lost every year in the U.S. due to overbuying.  

Using a machine learning data regression, Sprout Food Solutions operates as a dashboard that predicts sales data for the following week. This sales data is used to more accurately determine the amount of perishable food inventory that should be ordered, reducing food waste! 


“Waste Prevention at Heart, Machine Learning in Mind” 


To learn more about the company, visit Sprout Food Solutions