Jeff Corkran is a Fellow of the Hunt Institute that brings his industry expertise in using human-centered design and technology to discover, inform and lead product and design teams innovating in food systems, sustainability, finance, retail, healthcare and manufacturing.
Most of his recent work has been in design, strategy and operations for organizations and brands innovating or disrupting focused on sustainability and social impact, surfacing and growing positive opportunities that strengthen human-to-human and human-to-planet connections.
Some of those include the United Nations, Paul Allen’s Vulcan and the Discovery Channel, XPrize and others. He was previously VP Experience Strategy at Human Design in Boulder and ZenCash in Dallas, and was a partner in a human-centered, enterprise-focused design and development firm with offices in Dallas and Atlanta for about a decade, post-consulting, and post-agency, where he cut his teeth working on large-scale innovation projects for JP Morgan Chase, BMW, Brinks Armored, Mission Foods, large CPG and retail brands like Downy and others.
A series of inspiring moments led Jeff to pivot towards work for positive environmental and social impact with a systems thinking lens. He now draws from toolkits within design, story, and engineering to move good ideas from impossible to inevitable. Jeff now runs an impact design studio called takka, leads innovation and technology for a rapidly growing company in the organic foods retail space called Dirty Hands, and is developing new, experiential products and services for children’s mental health at The Wezmore Project. He previously led product and experience strategy at Impact Mill in Sonoma, researching, developing and launching models for increasing the potential for sustainability-centered behavior change.
When asked why he was drawn to the Hunt Institute, he replied, “Every facet of experience in life seems like it is on the verge of great change, and bursting with opportunity. If, why, and how we decide to make that change positive, equitable and just, and who we bring along on the journey is up to each of us, striving together on a deeply connected planet. If I can help make the best, most positive outcomes out of these moments for the future, for everyone and all life around us, and bring along or connect others too, then I’m doing what I am supposed to do.”
Jeff is a member of the Inclusive Economy Consortium Leadership Council at the Hunt Institute for Engineering and Humanity at SMU, is an advisory committee member and co-author on a project within Academy Health, funded by the Patient-Centered Outcomes Research Institute, and is a former board member at the systems-focused Unschool of Disruptive Design. Jeff is an advisor to companies like Good Coworking in Dallas, and is a lead mentor at Dallas-based tech accelerator Impact Ventures. He has coached and mentored individuals and teams at SXSW, AIGA, Uncharted, HackDFW and other events, and launched several community-building events and organizations like Dallas Startupweek with small, but mighty volunteer teams.
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