Digital Marketing

11 Key Trends in Mobile Marketing for 2021 and Beyond

How Mobile Grew from Nice to Have to Must-Have 11 Key Trends in Mobile Marketing: 2021 and Beyond Guest post from SMU Digital Marketing instructor Abhi Vyas. Originally published to LinkedIn on March 1, 2020. In recent years, mobile marketing has become an increasingly important component of many businesses’ overall marketing strategies and last year was […]

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Not Your Normal Social Media Expert: 5 Questions with Steve Lee

Steve Lee, APR, is not exactly your normal social media expert. For one thing, he has a lot more gray hair than you would expect. But don’t think that just makes him the old guy — decades of business experience combined with techno understanding make for a vibrant combination. That’s how he helps senior executives […]

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Attracting a Multigenerational Workforce: Tuition Reimbursement, Mentoring & More

  With low unemployment across the U.S. and Texas, employers need to boost benefits and perks to attract and retain the best talent. As an additional challenge, today’s workforce includes multiple generations with differing career goals and requirements to feel rewarded and appreciated. The Pew Research Center has defined the generations as: Baby Boomers: born […]

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SMU PRO Opens Doors to Career Opportunities: A Success Story

“Forty percent of white collar jobs will be disrupted or replaced in the next 15 years due to AI, machine learning and other technology advancements. Professionals must learn to be lifelong learners,” says Brad McCormick, principal at 10 Louder, a digital marketing strategies firm, and instructor in digital marketing strategy for the SMU Professional and […]