- Increase event attendance by 5% annually
- Plan a minimum of two to four fun and relevant events
- Promote events in collaboration with the Office of Alumni Engagement and SMU E-Marketing as well as via Social Media and peer-to-peer initiatives
- Create a strong, successful, and involved Leadership Team
- Maintain a budget
- The Office of Alumni Engagement provides a small budget which can be used in several ways, including down payments for venues, prepaid tickets for group events, catering, etc.
- Cost-recovery is an option to help pay for events. Chapters are encouraged to charge a small amount for some events to ensure attendance. *Chapters are not allowed to “earn money” for their budget or for the University.
- All contracts must be approved and signed by SMU.
SMU has two programs that need alumni volunteers from across the country. We need the Chapter Leadership Team to help us recruit volunteers via social media and promotion of the opportunities at each event.
SMU Admission Volunteers
SMU Admission Volunteers is SMU’s student recruitment program. Alumni serve as the best representatives of the SMU experience to prospective students and parents. Share your experiences and encourage future Mustangs in your city to apply to and attend SMU. Help us increase our personal touch
SMU Career Volunteers
In partnership with the Hegi Family Career Development Center, we have launched SMU Career Volunteers to connect SMU alumni and students. This program offers students a glimpse into the world post-graduation. Alumni volunteers help prepare students for their future careers and lives by providing the opportunity to work with alumni in a variety of capacities. Volunteer opportunities include mentorships, our “Ask an Alum” database, and one-day externships during winter break.
Universities measure their success by the impact they make on the lives of their graduates. When alumni are moved by their experience, they are inclined to show support by making an annual gift. Counting annual gifts is how a school quantifies the support of its alumni. An annual gift of any size indicates an alum’s vote of confidence and symbolizes inspired gratitude for his or her experience at the school. U.S. News & World Report uses a school’s annual giving rate as a large part of the formula that determines the school’s ranking. The larger the percentage of annual donors, the higher the ranking. And as SMU’s ranking increases, so does the value of an SMU degree.
SMU competes for top students and faculty in order to create a degree with a competitive and appreciating value. SMU’s financial health determines its ability to fulfill its mission. Tuition and fees cover about two-thirds of the cost of an SMU education. Gifts from alumni, both annual gifts and gifts to the endowment, along with other revenues, make up the difference.
- Make a gift to any area of the University by the end of the fiscal year.
- Post/Repost Social Media status during giving challenges
- Examples: Fry the Frogs Young Alumni Giving Challenge in September; End of the year Horse Power Challenge in May
- Lend your name, via your Chapter Leadership Title, to emails going out to peers in your city
- There is no need to fundraise through events – it is not a responsibility of the Chapter to bring in funds