‘A Clear Vision’ propels SMU’s 2010 United Way Campaign

United 2020 graphicSMU has embraced the theme of “A Clear Vision – Education, Income, Health” as part of the University’s 2010 United Way fund-raising drive. This year’s goal is $75,000, and the campaign continues through Dec. 31.

“Education, Income, Health” reflects the three pillars of United 2020, the United Way of Metropolitan Dallas’ ambitious set of goals for the next 10 years. The agency’s blue ribbon commission – which includes Geoffrey Orsak, dean of SMU’s Lyle School of Engineering – wants to prepare 50 percent more students to succeed in college, move 250,000 additional people out of poverty permanently, and improve community health through expanded access, preventive care and healthy behaviors, according to the United 2020 website.

> Learn more about United 2020

The initiative’s name encompasses both the target year and the idea of clear vision, says Jeff Strese, director of SMU Human Resources and the 2010 United Way campaign co-chair. The campaign is asking SMU community members to contribute $2 per week toward its goal.

“The United Way has helped us understand the impact that figure can have in practical terms,” Strese says. “Two dollars can provide baby formula for a family, or tax and financial counseling for persons that qualify.”

> Watch the United 2020 video

Currently SMU ranks 101st in total campaign contributions among more than 1,000 organizations in the North Texas area. The campaign chair hope to propel the University into the top 100 with the 2010 effort.

The campaign will continue to find ways to increase student involvement, say Strese and faculty co-chair Steve Edwards, associate professor in SMU’s Temerlin Advertising Institute, Meadows School of the Arts. Last year, SMU community members had the option to contribute by adding $1, $5 or more to on-campus transactions using Pony Express, a credit card or cash.

“We saw increases in giving from that,” Strese says. This year, he adds, the campaign will engage the Greek community and other student organizations by encouraging them to raise at least $25 each.

Campaign organizers are also planning to extend the University’s involvement into the spring. The Wellpower program will sponsor a University 5K walk/run to benefit the United Way, scheduled to take place in spring 2011.

> Visit SMU’s United Way homepage

Faculty and staff members may make a one-time gift or a choose a monthly payroll deduction. Donations can also be added to purchases at the following campus locations:

  • Einstein Bros. Bagels, Fincher Building
  • Java City, all locations
  • Mac’s Place, McElvaney Hall
  • Mane Course (Chick-fil-A, Pizza Hut, Subway), Hughes-Trigg Student Center
  • The Market & Montague’s, Hughes-Trigg Student Center
  • Meadows Cart (Starbucks), Owen Arts Center
  • RFoC @ Lee, Umphrey Lee Center
  • SMUothies, Dedman Center for Lifetime Sports

> Learn more from the United Way of Metropolitan Dallas

For the Record: Feb. 5, 2010

Robin Lovin, Cary Maguire University Professor of Ethics, was co-speaker (with Victor Anderson of the Vanderbilt Divinity School) in the Douglas Sturm Dialogue, “Justice, Reparation, and Forgiveness: Finding a Moral Vocabulary for America’s Racial Future,” which took place Feb. 4, 2010 at Bucknell University. The Sturm Dialogue, which features two distinguished thinkers in ethics and social justice, is sponsored by Bucknell’s departments of religion and political science and Social Justice College, and held in honor of Bucknell emeritus professor of religion Douglas Sturm.

Alice Kendrick, Temerlin Advertising Institute, Meadows School of the Arts, has been elected to the National Advertising Review Board. The NARB is a 70-member appeals board that is part of the National Advertising Review Council, which was established in 1971 to provide guidance and set standards of truth and accuracy for national advertisers. Kendrick is one of 10 members of the public and academia on the NARB.

Jason McKenna, Huffington Department of Earth Sciences, Dedman College, has received the U.S. Department of Defense’s highest award for civilian career employees. As a senior research geophysicist at the U.S. Army Corps of Engineers Engineer Research and Development Center, he became one of 6 recipients of the Department of Defense’s Distinguished Civilian Service Award in December. He received the honor for his “contributions to the safety and welfare of defense personnel worldwide” through his work in research and development of products for detecting and defeating clandestine tunneling to ensure security at U.S. borders. Read more from The Vicksburg Post.

Santanu Roy, Economics, Dedman College, received a 2009 Annual Award for Outstanding Contribution to Education from the Greater Dallas Indo-American Chamber of Commerce. The award was presented by Meera Shankar, ambassador of the Republic of India to the United States, during a banquet Dec. 10 at The Westin Galleria in Dallas.

Faculty in the News: Jan. 26, 2010

Dan Howard, Marketing, Cox School of Business, discussed the results of American Airlines’ unprecedented product-placement deal with the Paramount Pictures film “Up in the Air” in The Fort Worth Star-Telegram Jan. 25, 2010.

David Chard, Dean, Annette Caldwell Simmons School of Education and Human Development, discussed the trend of teachers selling their lesson plans online with The Dallas Morning News Jan. 24, 2010.

Michael Cox, O’Neil Center for Global Markets and Freedom, Cox School of Business, discussed the possibility of increased federal taxes to pay down the national debt with The Dallas Morning News Jan. 24, 2010.

Tom Fomby, Economics, Dedman College, talked about the details of Wal-Mart Stores Inc.’s announcement that it will cut more than 11,000 jobs with The Dallas Business Journal Jan. 25, 2010.

Cal Jillson, Political Science, Dedman College, talked about the fallout from the Republican senatorial victory in Massachusetts for a Canadian Press story that appeared in Yahoo! News Jan. 20, 2010. He also discussed the Texas Green Party’s hopes for a revival with The Fort Worth Star-Telegram Jan. 18, 2010.

Brice Campbell, Temerlin Advertising Institute, Meadows School of the Arts, discussed the U.S. Census Bureau’s advertising campaign to boost its 2010 survey response with HispanicBusiness.com Jan. 18, 2010.

For the Record: May 1, 2009

Alice Kendrick, Temerlin Advertising Institute, Meadows School of the Arts, received the national Billy I. Ross Advertising Education Award from the American Academy of Advertising at its national conference March 27, 2009 in Cincinnati. The award, which recognizes innovative work that advances the field of advertising education, was given jointly to Kendrick and Jami Fullerton of Oklahoma State University for their research and publishing in advertising education and multiculturalism.

Kendrick’s and Fullerton’s honor marks only the third time the Billy Ross Award has been given since its establishment in 2002.

Sebastien Hurtaud, an Artist Certificate candidate in cello in SMU’s Meadows School of the Arts, won 1st prize in the 7th Adam International Cello Festival and Competition in Christchurch, New Zealand. He also won the Bach Prize for best performance of a work by Bach. The honor includes a cash prize, a recording contract with Naxos and a performance contract with the New Zealand Symphony Orchestra. Hurtaud is a student of Andrés Díaz, associate professor of cello and international recording artist.

Hurtaud will present a free recital at 8 p.m. May 3 in O’Donnell Hall (Room 2130), Owen Arts Center. The event is open to all. For more information, call 214-768-1951.

Pollster Zogby discusses ‘new national consensus’ at SMU Oct. 1

John Zogby book, 'The Way We'll Be'Pollster, author and lecturer John Zogby challenges conventional wisdom about the United States as isolated from the world, politically fragmented and preoccupied with material pleasure in his new book, The Way We’ll Be: The Zogby Report on the Transformation of the American Dream. He will discuss his findings in SMU’s ExxonMobil Lecture Series on Ethics in Advertising at 8 p.m. Oct. 1 in Caruth Auditorium, Owen Arts Center.

Zogby used thousands of polls conducted by his firm, Zogby International, to examine “the American dream in transition.” He writes that this transition is defined by four “meta-movements”:

  • living with limits as consumers and citizens
  • embracing diversity of views and ways of life
  • looking inward to find spiritual comfort
  • demanding authenticity from leaders, the media and institutions

The lecture will follow a 7 p.m. pre-reception and will be followed by a 9 p.m. reception, both in Taubman Atrium. The event is sponsored by SMU’s Temerlin Advertising Institute in the Meadows School of the Arts and by the World Affairs Council of Dallas-Fort Worth. Admission is free; tickets are required. For more information, contact the Meadows Ticket Office, 8-2787 (8-ARTS).

Advertising legend Liener Temerlin to donate papers to SMU

Liener TemerlinAdvertising legend Liener Temerlin (left), a member of the American Advertising Federation Hall of Fame, is donating to SMU’s DeGolyer Library his collection of business papers chronicling most of his 56 years in the communications business as well as his long philanthropic history.

Temerlin’s donation will join other significant collections of business papers at DeGolyer from such sources as Stanley Marcus, JCPenney, Roger Horchow, Ebby Halliday and Texas Instruments. The gift will be presented at an evening reception May 14 in DeGolyer Library.

“We are simply delighted to add Mr. Temerlin’s collection to the growing business history archives at DeGolyer Library,” said Director Russell Martin. “His collection is virtually a walk through the Fortune 500, from American Airlines to Zale Corporation, account by account. The Temerlin papers will be useful for both teaching and research, for students of advertising and for historians of American culture as well.”

“Liener’s reputation in winning and keeping clients is remarkable. For our faculty and students to have access to a 50-year record of that success is remarkable,” said Patricia Alvey, Distinguished Chair and Director of the Temerlin Advertising Institute at SMU. “The original pitch wherein he won the American Airlines account is legendary. And the resulting 30-year history of building that business and many others will make great research fodder for both practitioners and scholars.”

Read more from SMU News.

Calendar Highlights: April 3, 2008

Judaica Lecture: Serge Frolov, Nate and Anne Levine Endowed Chair in Jewish Studies in SMU’s Department of Religious Studies, speaks on “Pillar of Smoke: Religious Responses to the Holocaust” at 2 p.m. April 6 in Bridwell Library. For more information, call 8-3483.

Birthday song: The Meadows Wind Ensemble honors Professor Simon Sargon with a 70th-birthday concert featuring commissioned pieces written by Sargon for the Wind Ensemble – including the world premiere of a new overture. The concert takes place at 3 p.m. April 6 in Caruth Auditorium; tickets are $7 for SMU faculty, staff and students. For more information, contact the Meadows Ticket Office, 8-2787 (8-ARTS).

True colors: Master of Fine Arts candidates show their work in the 2008 M.F.A. Qualifying Exhibition, April 7-19 in Pollock Gallery, Hughes-Trigg Student Center.

Perkins Public Lecture: SMU’s Perkins School of Theology presents “Xenophobia and Xenophilia: Toward a Theology of Migration,” a public lecture by Luis Rivera-Pagan, Henry White Luce Emeritus Professor of Ecumenics at Princeton Theological Seminary and visiting professor in Perkins, at 7 p.m. April 7 in Perkins Chapel. For more information, contact David Maldonado.

Sellers’ market: SMU’s vendors will meet the campus community at the 2008 SMU Purchasing Vendor Fair 11 a.m.-2 p.m. April 8 in the Hughes-Trigg Ballroom. Festivities include food, games and prizes. For more information, contact SMU Purchasing, 8-3239.

Hesburgh Lecture: John Gaffney, professor of anthropology at the University of Notre Dame, discusses “Lost in Translation? Bringing American Ideals to the Middle East” at 7 p.m. April 8 in Room 131, Dedman Life Sciences Building. Cosponsored by SMU’s Department of Anthropology and Human Rights Education Program, with the Notre Dame Club of Dallas. For more information, contact Van Kemper.

Brand excitement: Veteran ad man and SMU alumnus Hal Curtis will be interviewed by Krys Boyd of KERA’s “Think” program discussing “Brand Heroism: Advertising As a Force for Good” in the 2008 ExxonMobil Lecture Series. The April 10 lecture begins at 8 p.m. in Caruth Auditorium, with a coffee and chocolate reception at 9 p.m. in the Owen Arts Center lobby. Sponsored by SMU’s Temerlin Advertising Institute and Maguire Center for Ethics and Public Responsibility. Admission is free; tickets are required. For more information, contact the Meadows Ticket Office, 8-2787 (8-ARTS).

Research Spotlight: One campaign that worked

Book coverThe U.S. government missed an opportunity to improve America’s image in the Arab and Muslim worlds when it shut down a public diplomacy television advertising campaign in 2002, according to a recent book by Professor Alice Kendrick in Meadows School of the Arts‘ Temerlin Advertising Institute and her associate, Jami Fullerton of Oklahoma State University. In Advertising’s War on Terrorism: The Story of the U.S. State Department’s Shared Values Initiative (Marquette Books, 2006), the professors examined the ads’ effectiveness, part of a multifaceted communication campaign – the Shared Values Initiative – that the State Department launched in 2002 to convince the Muslim and Arab world that America wasn’t waging war on Islam. About 300 million Arabs and Muslims saw the five televised ads, which depicted Muslims commenting on their happy lives and freedom of worship in America and were broadcast in Indonesia (the nation with the largest Muslim population) and other Middle Eastern and Asian countries. Despite support from Secretary of State Colin Powell, other bureaucrats and journalists criticized the effort and shut it down; however, they had no scientific evidence to back up their criticism, the authors say. “According to internal State Department documents about SVI in Indonesia, the campaign achieved its objectives. It not only got people talking about Muslim life in America, it also produced more positive perceptions of America,” they wrote. Read more at the book’s home page.