To reach the next generation of customers, brands must address those customers’ beliefs and ethical concerns, says David Baldwin. The ad man, author and filmmaker is guest speaker for the 2018 ExxonMobil Lecture on advertising, media and communication ethics, sponsored by SMU’s Temerlin Advertising Institute in Meadows School of the Arts.
“Navigating the Belief Economy” will take place at 7 p.m. Tuesday, Feb. 6, at the Angelika Film Center in Mockingbird Station, Dallas, followed by a Q&A. A reception and networking event will be held before the lecture from 6-7 p.m. in the Angelika lobby. The event is free, but reservations are requested via Eventbrite.
An award-winning copywriter and creative director, Baldwin is the founder of Baldwin&, a Raleigh, North Carolina-based advertising agency that was named Small Agency of the Year twice in its first five years by AdAge and the American Association of Advertising Agencies. Baldwin and his work have been recognized by The One Show, the Cannes Festival, D&AD, the Clios, the Effies, the Andy Awards, the MPA Kelly Awards, Communication Arts and more. His work and writings have been featured in numerous publications and college textbooks on advertising.
Baldwin was an executive producer for the Emmy-winning film Art & Copy and an associate producer for the Emmy and Peabody Award-winning film The Loving Story. In addition, he has written an acclaimed new book, The Belief Economy: How to Give a Damn, Stop Selling, and Create Buy-In (Lioncrest Publishing, October 2017). He will share his insights about how the Belief Economy lays the foundation needed to connect with a socially committed audience.
The former chairman of The One Club in New York City, Baldwin is also cofounder and brandmaster of the Ponysaurus Brewing Co. in Durham, makers of “the beer beer would drink if beer could drink beer.”
The ExxonMobil Lecture Series launched in 2003 to promote advertising, media and corporate ethics. ExxonMobil has endowed the lecture series through a grant to SMU’s Temerlin Advertising Institute. The grant supports SMU’s goal of expanding its emphasis on ethics not only in its diverse communications programs but in events offered to the public.
For more information, contact the Temerlin Advertising Institute at 214-768-1878.