Temerlin Advertising Institute

David Baldwin discusses ‘Navigating the Belief Economy’ in Temerlin Advertising Institute’s ExxonMobil Lecture Tuesday, Feb. 6, 2018

David BaldwinTo reach the next generation of customers, brands must address those customers’ beliefs and ethical concerns, says David Baldwin. The ad man, author and filmmaker is guest speaker for the 2018 ExxonMobil Lecture on advertising, media and communication ethics, sponsored by SMU’s Temerlin Advertising Institute in Meadows School of the Arts.

Navigating the Belief Economy” will take place at 7 p.m. Tuesday, Feb. 6, at the Angelika Film Center in Mockingbird Station, Dallas, followed by a Q&A. A reception and networking event will be held before the lecture from 6-7 p.m. in the Angelika lobby. The event is free, but reservations are requested via Eventbrite.

An award-winning copywriter and creative director, Baldwin is the founder of Baldwin&, a Raleigh, North Carolina-based advertising agency that was named Small Agency of the Year twice in its first five years by AdAge and the American Association of Advertising Agencies. Baldwin and his work have been recognized by The One Show, the Cannes Festival, D&AD, the Clios, the Effies, the Andy Awards, the MPA Kelly Awards, Communication Arts and more. His work and writings have been featured in numerous publications and college textbooks on advertising.

Baldwin was an executive producer for the Emmy-winning film Art & Copy and an associate producer for the Emmy and Peabody Award-winning film The Loving Story. In addition, he has written an acclaimed new book, The Belief Economy: How to Give a Damn, Stop Selling, and Create Buy-In (Lioncrest Publishing, October 2017). He will share his insights about how the Belief Economy lays the foundation needed to connect with a socially committed audience.

The former chairman of The One Club in New York City, Baldwin is also cofounder and brandmaster of the Ponysaurus Brewing Co. in Durham, makers of “the beer beer would drink if beer could drink beer.”

The ExxonMobil Lecture Series launched in 2003 to promote advertising, media and corporate ethics. ExxonMobil has endowed the lecture series through a grant to SMU’s Temerlin Advertising Institute. The grant supports SMU’s goal of expanding its emphasis on ethics not only in its diverse communications programs but in events offered to the public.

For more information, contact the Temerlin Advertising Institute at 214-768-1878.

> Read the full story from SMU News

Meadows shares spectacular ‘Photos We Love’ from Spring 2017

Promo shot for Meadows Senior Dance Concert 2017

SMU’s Meadows School of the Arts chooses the photos that sum up Spring 2017 – including spectacular shots from the Meadows Chamber Music Recital, the Meadows Opera production of The Elixir of Love, Regina Taylor’s Magnolia, the Temerlin Advertising Institute and Division of Journalism “Collaboration Room,” and the August Wilson Monologue Competition.

They also include the photo above – a stunning shot by Ace Anderson from the promotional video shoot for the Meadows 2017 Senior Dance Concert, running May 4-7 in the Bob Hope Theatre, Owen Arts Center.

Inner Life: SMU Senior Dance Concert 2017 from Ace Anderson on Vimeo.

> Find more “Photos We Love” at the Meadows School of the Arts website camera, slide show icon

SMU Meadows students are big winners at the 2017 AAF Dallas ADDY Awards

SMU ADDY Award winners 2017

SMU’s 2017 student ADDY Award winners, pictured left to right: Jackson Foley, Tiffany Giraudon, Helen Rieger, Liz Martinelli, Samantha Butz and Morgan Hoff.

Students of the Temerlin Advertising Institute (TAI) in SMU’s Meadows School of the Arts won multiple honors in the Student category of the 55th annual American Advertising Federation (AAF) American Advertising Awards local competition.

The awards were presented at a ceremony hosted by AAF Dallas on Thursday, Feb. 23 at The Bomb Factory in Deep Ellum. The trophies are known as the ADDYs.

SMU students won four awards in four categories, including two of the four gold awards presented to student entries, as well as two silver awards. All silver- and gold-winning submissions are eligible to advance to the district-level competition in Fort Worth, April 6-8.

The winning entries, and their creators:

Gold Awards:

  • CLIENT: Hypnotic Donuts
  • CATEGORY: Illustration
  • CREDITS: Tiffany Giraudon and Helen Rieger
  • CLIENT: Charity Navigator
  • CATEGORY: Integrated Campaigns
  • CREDITS: Helen Rieger and Jackson Foley

Silver Awards:

  • CLIENT: Zero Gravity
  • CATEGORY: Logo Design
  • CREDITS: Samantha Butz
  • CLIENT: Bands in Town
  • CATEGORY: Magazine Advertising
  • CREDITS: Morgan Hoff and Liz Martinelli

“I am thrilled with the culture of creativity that has formed in Temerlin Advertising Institute,” said Steve Edwards, TAI director. “With the addition of Mark Allen to the faculty, along with Willie Baronet and Cheryl Mendenhall, we have a team of experts who push students to push themselves creatively. The results are students winning a greater number of awards, and more prestigious awards, each year. We are especially proud that these students are competing successfully for professional opportunities at the hottest advertising agencies in the country.

“We also applaud the efforts of AAF Dallas to identify, recognize and promote our young talent,” said Edwards. “Without their support and the hours put in by volunteer judges, none of this would have been possible. We look forward to seeing Sam, Morgan, Liz, Jackson, Helen and Tiffany bring home awards from the regional and national competitions.”

> Read the full story – and see the ADDY-winning campaigns – at SMU News

Faculty Senate honors five with 2014 Outstanding Staff Awards

SMU’s Faculty Senate honored five outstanding staff members with 2014 Faculty Senate Outstanding Staff Awards during its last meeting of the academic year on Wednesday, April 30.

In addition to the award, each honoree received a tote bag containing items ranging from gift certificates to performance passes to SMU Basketball T-shirts. The gifts were donated by SMU Athletics, the SMU Bookstore, SMU Dining Services, Meadows Museum and Meadows Theatre.

This year’s winners:

  • Sandra Blackstone, Finance, Cox School of Business
  • Amy Dahmann, Temerlin Advertising Institute, Meadows School of the Arts
  • Judy Gibbons, Intern Program, Perkins School of Theology
  • Cliff Gould, Parking Services, Parking and ID Card Services
  • Pam Henderson, Financial Aid and Scholarships, Meadows School of the Arts

Photos of each winner with Faculty Senate President Santanu Roy have been posted to the Faculty Senate website’s Awards and Recognitions Archive.

SMU Temerlin executive-in-residence wins 2013 AIGA Fellow Award

The DFW chapter of AIGA, the nation’s largest professional design organization, has chosen an SMU professor to receive its most important commendation.

Willie Baronet, visiting executive-in-residence in the University’s Temerlin Advertising Institute, Meadows School of the Arts, will receive the 2013 AIGA Fellow Award, the highest honor bestowed by an AIGA chapter upon one of its members.

> Watch Willie Baronet at TEDxSMU Salon 2012 in a new window video

Baronet will accept the award Saturday, Oct. 5 in a ceremony at the Charles and Dee Wyly Theater in the Dallas Arts District. The ceremony caps off AIGA DFW’s 3rd annual Design Week, a celebration of design and design advocacy. Also receiving the award will be Jimmy Squires, founder of Dallas-based communications and design firm Squires & Company.

The award honors senior-level members who have made “a significant contribution to raising the standards of excellence in practice and conduct within their local or regional design community,” and takes into account their work in education, writing, leadership and reputation, as well as their practice of design.

“Our chapter is honored to present the Fellow Award to not just one, but two members who have helped build the foundation for great design in Dallas-Fort Worth,” says Gus Granger, chair of the 2013 Fellow Award Celebration, AIGA DFW president and principal and founder of 70kft. “They have not only built a great name for themselves and their companies, but they have greatly influenced many of the design leaders of our community today, and continue to do so. They’re a major part of our community’s footprint in design, both regionally and nationally.”

During Design Week, Baronet and Temerlin adjunct lecturer Suzanne Larkin will each give a presentation on helping professionals grow as designers and problem solvers. The talks will be presented on Tuesday, Sept. 24 beginning at 7:15 p.m. at 2625 Main Street in Dallas. Both are open to the public. For tickets and more information, visit aigadfwdw.org.

> Read the full story from SMU News
Visit the AIGA DFW Design Week website

For the Record: Aug. 28, 2013

Alice Kendrick, Temerlin Advertising Institute, Meadows School of the Arts, has received an Outstanding Service Award from the Advertising Division of the Association for Education in Journalism and Mass Communication (AEJMC), one of the largest communication associations in the United States. Kendrick received the honor along with her research partner Jami Fullerton, an advertising professor at Oklahoma State University, at the association’s annual conference in Washington, D.C., in early August. The award is presented annually to a member of the AEJMC Advertising Division for dedication to the arts and sciences of advertising teaching, research and service. Kendrick and Fullerton were honored for their work as co-editors of the AEJMC’s Journal of Advertising Education and their “high-visibility research projects that benefit educators and students,” according to an AEJMC announcement.

Anthony Cortese, Sociology, Dedman College of Humanities and Sciences, has published “The Tucson Massacre: Deconstructing Competing Claims,” Free Inquiry in Creative Sociology, Volume 40, Number 2, Summer 2012, pp. 72-86. He also addressed the International Social Theory Association in Copenhagen, Denmark in June 2013 with a presentation entitled Domestic and International Trafficking of Women: Social Pathologies in Contemporary Civilization.

Sheri Kunovich, Sociology, Dedman College of Humanities and Sciences, has received the 2012-13 Margareta Deschner Teaching Award from SMU’s Women’s and Gender Studies Council. The honor recognizes excellence in teaching about women, gender and/or sexuality.

SMU Assistant Chief of Police Jim Walters, a liaison for the U.S. Department of Justice’s Southern Border Initiative, led a child abduction and trafficking training seminar July 9-10, 2013, at Texas A&M International University in Laredo, Texas. More than 70 national, regional and local law enforcement leaders participated in the event, which used exercises and discussions to improve investigation collaborations between Mexican and U.S. authorities.

Three named 2012-14 Altshuler Distinguished Teaching Professors

SMU 2012-14 Altshuler Distinguished Teaching Professors James Sullivan and Carrie La Ferle with University trustee Ruth Altshuler - fellow recipient Tom Mayo is not pictured

SMU 2012-14 Altshuler Distinguished Teaching Professors James Sullivan, Art, and Carrie La Ferle, Advertising, celebrate with University Trustee Ruth Altshuler during the May 2012 board meeting. Not pictured: Tom Mayo, Law.

Three of SMU’s best teachers have been named 2012-14 Altshuler Distinguished Teaching Professors, as announced by the University’s Center for Teaching Excellence. This year’s honorees are Carrie La Ferle, Advertising, Meadows School of the Arts; Tom Mayo, Law, Dedman School of Law; and James Sullivan, Art, Meadows School of the Arts.

The new members of SMU’s Academy of Distinguished Teachers will join returning members Marc Christensen, Electrical Engineering, Lyle School of Engineering; Alyce McKenzie, Homiletics, Perkins School of Theology; and David Son, Chemistry, Dedman College of Humanities and Sciences. Fellow 2011 honoree Greg Warden, Art History, Meadows School of the Arts, will become president of Franklin College in Lugano, Switzerland, on July 1.

Each year since 2001, the Altshuler Distinguished Teaching Professor Awards recognize four SMU faculty members for their commitment to and achievements in fostering student learning. “These are faculty whose concerns for higher education go beyond classroom boundaries and often the boundaries of their own discipline,” according to the CTE website. “They represent the highest achievement in reaching the goals of higher education.” The professorships are named for SMU Trustee Ruth Altshuler.

Each recipient receives a $10,000 award and membership in SMU’s Academy of Distinguished Teachers for the two years of their appointment as Altshuler Professors. Members participate actively with other members of the Academy to address issues in classroom teaching.

More about this year’s honored professors under the link.

(more…)

SMU’s Alice Kendrick named to Brand USA tourism advisory council

SMU Professor of Advertising Alice KendrickAlice Kendrick, professor in the Temerlin Advertising Institute of SMU’s Meadows School of the Arts, has been named to the Global Insights Advisory Council for Brand USA (formerly the Corporation for Tourism Promotion).

She is one of three professors nationwide chosen to join the council. The corporation is a public/private marketing entity formed in 2010 to encourage international travel to the United States. Brand USA, working closely with the travel industry, will launch its inaugural global marketing campaign in April 2012.

The Advisory Council, which is composed of travel industry professionals, research specialists, global entrepreneurs and academics, will evaluate the results of the campaign.

“I’ve been doing research about nation branding for about 10 years now, and it’s like a dream come true to be able to serve on the research advisory council for the first U.S. international travel advertising effort,” Kendrick says.

Kendrick was selected to join the council based on her record of academic publishing, especially in the area of advertising and nation branding. She is co-author of a book titled Successful Advertising Research Methods and another titled Advertising’s War on Terrorism: The Story of the U.S. State Department’s Shared Values Initiative, for which she was awarded the Great Minds Research Innovation Award by the Advertising Research Foundation in 2007.

> Learn more about the Brand USA initiative at thebrandusa.com
> Visit SMU’s Temerlin Advertising Institute online at smu.edu/temerlin

Meadows students dominate 2011 Dallas ADDY® Awards

1E81A04EC4754F2E8F7EC6A402C685F9.ashx Students in the Temerlin Advertising Institute in SMU’s Meadows School of the Arts took top honors in the Student division of the 2011 American Advertising Federation ADDY® Awards local competition, hosted by the Dallas Ad League Feb. 17 at Edison’s in Dallas.

The ADDY® Award program is the world’s largest advertising competition, with more than 40,000 entries annually in student and professional categories. The contest is unique among advertising creative competitions in that it includes three levels of judging: local, regional and national. Winning an ADDY® at each level qualifies the work to progress to the next higher level.

SMU students won 10 awards in six categories, including six bronze, two silver and two gold.

“SMU’s standing as a true creative bright spot has now been proven with the hardest-to-reach and most competitive part of the advertising and design industries – the creative competitions,” said Patty Alvey, distinguished chair and director of the Temerlin Advertising Institute. “[This] was a wonderful endorsement of the accomplishments of our faculty and students.”

> Read more from SMU News
> Visit SMU’s Temerlin Advertising Institute online

SMU unveils new plan for ‘Unbridled Learning’

Outdoor class at Dallas HallSMU is answering students’ calls for learning opportunities outside the classroom with a new program that will provide both structure and funding for their endeavors.

The University’s Quality Enhancement Plan (QEP) – “Unbridled Learning: Engaged Learning Beyond the Classroom” – will allow all SMU undergraduate students to participate in at least one extensive experiential learning activity prior to graduation, according to the plan released by SMU’s QEP Committee. It also meets requirements for the University’s upcoming reaccreditation with the Southern Association of Colleges and Schools (SACS).

The program will allow undergraduates to “build on their formal classroom education through participation in structured experiential learning beyond the classroom, which will help them to develop a significant and sophisticated understanding of the ways in which the context of the world community intersects with disciplinary knowledge,” according to the QEP Committee’s executive summary.

The committee’s discussions have centered on experiential learning since its formation in summer 2009, says chair Maggie Dunham, professor of computer science and engineering in the Lyle School of Engineering.

“The QEP part of our reaccreditation process is pretty much wide open for schools to determine. The committee’s main job was to come up with an implementation plan,” Dunham says. “Experiential learning is the area where we think students will gain the most from their University experience. They value this kind of activity and have told us as much.”

Indeed, a survey of SMU students conducted by the Temerlin Advertising Institute, led by Professor Brice Campbell, in Meadows School of the Arts found that more than 80 percent of them “find that it is important to experience life outside the classroom.”

The QEP will provide opportunities – and University support, including funding – for undergraduate students to choose an out-of-classroom experiential learning activity in the community focus area of their choice:

  • Research
  • Creative
  • Civic
  • Professional

QEP experiences will also have specific requirements that may not be satisfied by existing SMU experiential learning activities, according to the committee. A key feature is that each student will be in charge of identifying, defining, completing and reporting on his or her work.

All experiences will be approved by an advisory committee and overseen by SMU faculty with other qualified internal and external mentors. A QEP experience can be undertaken anywhere, but must include extensive involvement with a learning community.

All QEP participants will be required to write a reflective article about their experiences, to be published in a new SMU online journal. In addition, new Undergraduate Engaged Learning Conferences will be held annually to showcase student QEP experiences.

The committee found that many SMU students already pursue experiential activities beyond the classroom, but many more are confused about how to go about doing it, Dunham says. The recommendations for the QEP grant program and other support mechanisms should address that problem, she adds.

SMU institutional support for the QEP will include:

  • Monetary support
  • A new position for a Director of Engaged Learning
  • A new Director of Undergraduate Research

The oversight infrastructure will include the Engaged Learning Advisory Committee, as well as community partners and mentors, and a new website to keep track of experiential learning opportunities for students.

In addition, QEP projects will build on and augment important elements of the new University Curriculum (UC), to be offered beginning in 2012. The program will allow students to pursue the community and global requirements of the UC in more depth.

Finally, the QEP will increase faculty awareness of the importance of and participation in undergraduate experiential learning outside the classroom.

“It’s important that these experiences become part of our University culture,” Dunham says. “Our plan will help facilitate that.”

> Read more about the University Curriculum
> Learn more from SMU’s Quality Enhancement Plan information site
> Visit the SACS Reaffirmation of Accreditation for SMU homepage

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