This story was originally published Jan. 30, 2017.
After an extensive national search, SMU has appointed Elena D. Hicks, dean of admission at Loyola University Maryland, as the University’s new dean of undergraduate admission. She began her SMU service on Wednesday, Feb. 1, 2017.
In her new role, Hicks oversees all activities in the SMU Office of Admission, including admission for first-year, transfer and international applicants. She also will work closely with SMU Public Affairs to develop the University’s marketing messages, and with faculty, staff and alumni to recruit high achieving undergraduate students from across the United States and around the world.
“We are pleased to welcome Dean Hicks to the SMU admission team, and back to her home state of Texas,” said Wes Waggoner, associate vice president for enrollment management in the Office of the Provost. “Her experience and knowledge in admission is extensive, and she understands the profession in a way that will complement our current staff and guide SMU through the enrollment opportunities and complexities before us. She is firmly committed to increasing [the University’s] academic stature and ensuring that its student body is talented, diverse and eager to engage with our faculty in the classroom.”
With 27 years of education experience, Hicks has considerable knowledge about student recruitment, selective admission and family involvement. At Loyola, she successfully developed and implemented recruitment strategies that resulted in a significant increase in first-year applications and an increase in the enrollment size of the entering class during her nine-year tenure.
Hicks’ ties to SMU are deeply rooted. Her great-grandfather Robert L. Peace (a Dallas native), began working at SMU as it opened its doors, and he proudly served the institution for 37 years. Other family members, inspired by Robert’s passion for the University, worked at SMU in various capacities over the years.
“I have a passion for education and strongly believe in SMU’s commitment to shape world changers, thus I am extremely honored to be selected as the University’s new dean of undergraduate admission,” said Hicks. “I feel confident that my myriad of experiences will help move the office of admission’s goals and strategies forward, while establishing collaborative partnerships and strengthening relationships with the overall community.”