Tune In: SMU alumnus to start in the 2010 Daytona 500

NASCAR driver Robert Richardson Jr.Robert Richardson Jr. (’04) played football in his first year at SMU, but a stint in driving school at the Texas Motor Speedway convinced his instructor that the aspiring artist was NASCAR material. This Valentine’s Day – Sunday, Feb. 14, 2010 – he will drive for the first time in the legendary Daytona 500 with Front Row Motorsports’ No. 38 Mahindra Tractors USA car.

The McKinney native, who graduated with a B.F.A. in studio art and a photography minor from SMU’s Meadows School of the Arts, is one of 43 drivers who have qualified for “The Great American Race” – billed as the NASCAR Sprint Cup Series’ biggest, richest and most prestigious event.

Richardson will race in two events at the Daytona International Speedway during the weekend – he is also scheduled to start in the NASCAR Nationwide Series season kickoff race, the DRIVE4COPD 300, on Saturday, Feb. 13. His No. 23 car will carry the logo of Dallas’ Texas Scottish Rite Hospital for Children to raise awareness for its service to sick children.

Watch him drive live: Coverage of the DRIVE4COPD 300 begins at 11 a.m. Saturday on ESPN2, and the Daytona 500 will be broadcast on the FOX Network beginning at 11 a.m. Sunday.

Learn more about Robert at his homepage, robertrichardson.net