SMU Lyle to offer multidisciplinary M.A. degree in design and innovation

master’s programs

SMU Lyle to offer multidisciplinary M.A. degree in design and innovation

SMU Innovation GymBeginning in Fall 2015, SMU’s Lyle School of Engineering will offer a new master’s degree designed to spark creativity in problem solving across multiple disciplines.

The Master of Arts in Design and Innovation (MADI), grounded in an approach known as “design thinking,” will provide a toolkit for people working outside the typical design environment. Coursework and project-based learning experiences will teach participants to combine what people need with the possibilities created by technology and the economic requirements for business success through design research, idea generation, and rapid prototyping.

“Some of the most successful CEOs in the world are crediting the concept of ‘design thinking’ as a breakthrough approach for solving systemic problems,” said Lyle Dean Marc Christensen. “Our undergraduates have been thriving on a no-barriers approach to problem-solving through competitions and projects organized in our Deason Innovation Gym. Expanding on our undergraduate success, the Master of Arts in Design and Innovation is a great way to introduce our students to a framework and methodology for innovating and designing, which will have impact wherever their career takes them.”

Kate Canales, director of Design and Innovation Programs in the Lyle School, will lead the program. A Stanford University mechanical engineer, Canales spent her early professional years with global design and innovation firm IDEO, where she helped pioneer the use of design thinking as a means of building the capacity for innovation within companies. She arrived at the Lyle School in 2012 after working as a consultant and as creative director at frog design.

“The process and the skills these students learn will make them much different job applicants,” Canales said.  “It’s about confidence and approaching problems in ways that are not typical.  And while many engineering students will see this as a natural progression in their studies – it’s not a degree just for engineers. It’s a great fit for people pursuing careers in fields as different as business, the arts, advertising and the social sciences.”

MADI students will be able to take advantage of an unprecedented multidisciplinary approach that opens up relevant electives across SMU departments and schools on campus for the first time. The curriculum pulls from the Lyle School’s Civil and Environmental Engineering, Mechanical Engineering, and Computer Science and Engineering departments, as well as advertising through SMU’s Temerlin Advertising Institute, entrepreneurship through the Cox School of Business, anthropology through Dedman College of Humanities and Sciences, and arts entrepreneurship and creative computing through the Meadows School of the Arts.

Find out more about the MADI program at smu.edu/madi, or contact the SMU Lyle graduate recruiting office at 214-768-2002.

Written by Kimberly Cobb

> Read the full story from SMU News

April 6, 2015|News|

‘Big data’ demands are focus of new SMU Cox Master’s degree

SMU Cox School of BusinessApplications are now being accepted for a new SMU Master’s program designed to help fill a growing marketplace demand created by “big data.” The Cox School of Business will offer the first classes in its new Master of Science in Business Analytics (M.S.B.A.) in Fall 2014.

The one-year graduate degree in business analytics will help students hone skills in business process analytics and/or customer analytics, depending on which area they choose to specialize.

Students have the option of two program specializations or tracks. One focuses more attention on data base concepts and applications (business process analytics). The other focuses more attention on marketing research practices and consumer-centric analytics (customer analytics).

The degree is a 33-credit-hour, two-term (four modules) program. The first graduates will complete the program in May 2015. No full-time work experience is required for admission.

“‛Big Data’ continue to have an impact on how organizations conduct business as a whole and in the skill sets that employees are expected to have in order to be productive,” said Hettie Tabor, director of the new program. “By investing in one additional year of education, SMU Cox M.S.B.A. students will meet that demand with the knowledge and skills that will allow them to launch a successful career in IT, marketing, operations and consulting fields.”

Potential candidates for the new degree program include B.B.A. and non-business students who are working toward degrees in economics, math, engineering and science; or graduates who have completed such degrees.

Tabor, a managing director at Accenture, has worked in IT for 25 years, with more than 19 years of practical experience in analytics and SAP. Tabor built and served as the Accenture SAP Business Analytics Global Practice Lead for 15 years and has a wealth of technical and project management knowledge in the analytics, business intelligence, in memory computing, data mining, predictive analytics, business planning and consolidations, and data management space.

For more information, contact Hettie Tabor.

 

January 21, 2014|News|
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